Unused Alternative Ideas for the Jumper Posters

Jumper Alternative Concept 1

Artist Chuck Anderson has posted to his site several images for possible Jumper posters that he made on commission from Concept Arts. In the end Concept went with something different, but it’s still enlightening to look at these other possibilities.

I’m stricken by how much these diverge from the concept they ultimately used. All these images focus on the jumping itself, showing the characters in an empty space in the middle of the teleportation, which is represented by all kinds of bright lights. On the other hand the actual posters focused much more on the possibilities that the teleportation offered by showing different parts of the world where the character could be in an instant. The tagline “Anywhere is Possible” also matched that focus.

I think these images offer very cool visuals, more so than the final poster, but I understand the change in approach. Although the actual jump is interesting, in the end the ability of being anywhere you want is just more fascinating.

Also I think that the image below might have posed some problems due to the character’s pose and due to the accumulation of light around, hmmm, the crotch area. That might have proven to be distracting, especially since teenage boys were a target audience for the film.

Jumper Alternative Concept 3

(Via Slashfilm. Thanks to John Allison for pointing them out to me.)

Jumper Alternative Concept 2

5 thoughts on “Unused Alternative Ideas for the Jumper Posters”

  1. Wow, I am amazed at the utter naivete of these art directors who would leak “comps” without the tacit permission of the studio marketing executives and the owners of the specific ad shops involved. This kind of childish attempt at one-upmanship can immediately create unneeded headaches for the studio marketing team up and down the line of command. And as for the ad shop that allowed this kind of rogue behavior, shops have been blackballed for much less than this type of infraction. And what happened to the time honored concept of “work-for-hire” between a freelancer brought onto a project and the agency, as well as the bottom line fact that the studio that hired this, or any other agency, has the expectation that their decisions will not become public fodder for the whole marketing community to seize on, if, God forbid, the film tanks. Shame, shame, shame and the let the chips fall where they may from this point forward.

  2. I don’t think posting comps in portfolios is really as black-and-white as James argues. It’s a gray area at best. A lot of shops post comps on their web sites. Some even post comps from work that their employees did at other shops. I’m not saying it’s necessarily right, simply that it’s done. I think as a general rule, artists should wait until after the release of the movie (better yet, the DVD) to post anything in their portfolio.

    “Work for hire” doesn’t usually stipulate that an artist can’t show their work in a portfolio. The copyright belongs to the studio, but artist are almost always allowed to use the images they created in their portfolio. Drew Struzan, Phil Roberts, Bob Peak, and John Alvin (RIP) all have comps posted on their websites and you’d be hard pressed to argue that they’re naive.

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