There were only a couple of things I didn’t like about Batman Begins. Unfortunately the posters were one of them. Those dull, brown posters.
The Dark Knight is doing much, much better poster-wise. In part because they substituted the brown with a cool blue tone. But more importantly because they have shown tons of creativity in creating memorable, unique images that use the characters very well and expand our understanding of them.
This latest isn’t my favorite, by far, but it maintains the general high quality of the campaign. The bat sign burned into a building is pretty striking, and the associated destruction, together with the tagline, raises the stakes. The image makes the problems that Batman will face seem much more dire.
But the bat man himself doesn’t look like he is scared by that. In fact he looks more than a little pissed and totally ready to take on the bad guys.
This poster is less character centric then most of the previous ones, in large part because the burning bat sign is so attention grabbing. That is probably part of why I don’t really love it as I loved some of the others. But it is just one poster in a campaign that has had a lot of them, and I think it serves a useful purpose by giving the audience a fresh piece of marketing to chew on and by making the movie seem a little bigger and more action packed. So another job well done.