If I was to make a list of the 10 summer films most likely to be box office disappointments I think Wanted would easily secure a spot. Nothing I have seen from the marketing for this film so far has made it look like more than a generic action film featuring guns and Angelina Jolie. Where is the uniqueness? The broad appeal?
Take, for example, this NY Comic Con poster released last week.
Jame McAvoy holding two guns, a heavily tattooed Angelina holding another and little else. And the two characters aren’t even interacting any any way with one another.
Today we have another Wanted poster, via AICN, and it’s a little bit better.
This is very similar to the Angelina Jolie portion of the last poster, but now it’s in black and white, her eyes are closed and she is leaning against the gun. These little differences amount to a huge improvement. First because the more simple poster ends up resulting in a much more memorable image. Second because Jolie’s expression seems to convey some inner turmoil or at least some sort of contemplation. This adds an appealing emotional layer to the poster which makes it much more gripping.
But it’s still a very generic looking action movie image. They are going to have to do better than this.