I’m starting to think that the people behind the marketing for The Happening want me to think about I Am Legend.
As you might remember I Am Legend had several posters depicting cities around the world destroyed by the implacable virus. Pretty nice posters if you ask me. Well, know we have three posters for The Happening depicting different cities in Mexico that were apparently devastated by “The Happening”.
Now, I don’t know if this is something that is being done only in Mexico, or if it’s a strategy they will use in other countries, but it sure is reminiscent of what they did for IAL.
Of course, despite being cool they are not quite as well executed. In special the use of the very same abandoned cars in the three posters makes for an odd effect when you see them together.
Then again maybe they are not intend to ever be in the same place in real life?