The Spirit Art School Poster

The Spirit Art School Poster

The Spirit has one the most interesting poster campiagns of this year, and they apparently plan on keeping it interesting. The latest gambit is is a parternership with nine art schools for the creation of nine student-designed campaigns, which will, I assume, include posters. The first poster resulting from this partnership can be seen above, and it come from the students at the The Art Institute of California – San Diego.

It’s a cool concept, although the style clashes a bit with the general style being used in the film’s advertisement and with the design of the title. But that’s the good thing about all these posters and campaigns: you can afford to have some oddballs and to try some different approaches.

I wonder if we will be seeing more of this type of thing.

In unrelated non-news I’m reminded of the poster for Hello, Dolly featuring Richard Amsel’s work, which he created as a student and which won a national competition.

Hello, Dolly Poster

The students coming up with campaigns for The Spirit are excused if they can’t come up with something quite as great as this.

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