Well, this is certainly a much more “welcoming” than the last poster for a Jim Carrey movie.
The poster for Yes Man is very breezy, light and bright. It also seems to have some of the visual elements that you might find in a motivational poster or self-help book cover, which fits with the story of a man who decides to say yes to everything for one year. It obviously exaggerates some of those elements for humor, but what I like about the poster is that it’s not too over the top. If it wasn’t for Carrey’s silly grin you almost could believe it’s a serious attempt at making you feel better about life.
The end result is not only funny, but actually still a little motivational. And that makes the movie seem like a very cheerful light experience. Just the kind of thing that millions of people want.
The above poster for the very first Conan has become sort of a cult item, and it’s remarkable for being pretty consistent with much of the artwork done for the Conan character over the years. Still, considering the sheer amount of pulpy goodness associated with character (just check the covers for Savage Sword of Conan) I think they could have done better.
But the poster is still miles better than what we got for the next film.
The second film was a lot less successful than the first. Coincidence? Mostly, yeah, but I’m sure the poster didn’t help.
It’s obvious that these posters for Clone Wars are trying quite hard to look like classic Star Wars posters. And to some extent they are successful. The connection is obvious and the style immediately recognizable.
But for me that just makes it even more painfully clear that this isn’t a real Star Wars movie. The similar styles force me to compare the cartoonish look with the usual Star Wars visuals, and quite frankly the visuals of the animation don’t really measure up.
Perhaps I’m just biased against the posters for this film because I really don’t like the whole idea of releasing this hybrid movie/series thing. But these feel like mere shadows of something great.
This poster made me realize just how much I associate Conan with the Governator. The image doesn’t show Conan’s head (as far as I know the actor hasn’t been cast yet) but just by seeing the body and the sword I immediately imagine Schwarzenegger’s head on top of it.
The funny thing is that I’m familiar with with the Robert E. Howard Conan stories, and I probably associate the character mos strongly with the black and white Savage Sword of Conan comic books. So when I imagine the Conan character I don’t necessarily think Arnold immediately. And yet, when it comes to movies…
This poster seems to indicate that they intend to go with someone of Schwarzenegger’s build for the next Conan. That’s their choice, and I understand it. I guess that for most people Arnold is Conan, and they want to make this seem like a continuation of the early movies. If they chose someone less musclebound it might not seem like the same character.
But the comparisons are going to be something they might have some trouble dealing with. Say what you want about Arnold’s acting skills, but the guy obviously had (and has) charisma in spades. Matching that and the build is a lot to ask.
Here is why this poster worked for me: it actually got me to look the film up. And it did this through two things. First, the color scheme and drawing style caught my eye and made me pay attention. Then the simple BELIEVE, together with the url (willhenrybeleive.com), intrigued me. The sentiment is strong, believe, and it’s expressed clearly and boldly. And it’s also cryptic. Believe in what exactly? Why do we want him to believe?
And so I spent some time learning more about the film. Pretty decent outcome for a teaser poster.
Of course, it doesn’t really work as a final poster. It’s just not the kind of thing that will be convincing to people standing around in the theater lobby trying to decide what to see. But even in that sense, it still seems better than the first poster.
As a couple of readers already pointed out (thanks Jeenyus and Nagle), I obviously missed that this poster is a riff on some by now very familiar Obama posters designed by Shepard Fairey. Not sure how that slipped my mind. In fact I imagine the resemblance is part of why the poster caught my attention in the first place.
Obviously, this makes the poster a tad bit less original. And I tend too feel a bit squeamish about political images being appropriated by marketing departments, especially when it happens so close to the actual facts.
But it is a bold move in some ways. And if anything probably makes the poster more memorable.
What’s most striking about this poster is just how serious it is. The whole drunk super-hero thing is just substituted by a very serious Will Smith. As a matter of fact he is so serious he seems to be causing a lightning storm and a hurricane. Which he probably should be saving people from if he wasn’t so busy being serious.
I wonder if they thought the humor just wouldn’t translate and so went with a straight sell. Seems like a weird decision.
(Thanks to Casty for sending this along)
So, get this. Tropic Thunder is a movie about the making of a movie, also called Tropic Thunder. Rain of Madness is a fake documentary about the making of Tropic Thunder. The fake Tropic Thunder, that is. Rain of Madness is also yet another reference to Apocalypse Now. Or more specifically to the documentary Heart of Darkness, which is about the making of Apocalypse Now. The real Apocalypse Now. I think.
And now Rain of Madness has a poster.
And I thought the last posters were too meta…