More SAW V

SAW 5 Poster

“You won’t believe how it ends.” Does it end with a belief stretching twist? Because I can sort of believe that.

As for the ongoing saga of the attempt to make the SAW V posters visually interesting they have skewered the normal white background style (good) but failed to find something else that really grabs the eye (bad). It’s a little similar to one of the less effective SAW IV posters in the choice of colors, setting and in the choice of showing a trap instead of the effects of the trap. Could work, but doesn’t in this case.

Perhaps I should just stop focusing so much on the new SAW. But I guess I just have a certain emotional investment in the posters for this series due to past achievements.

(Via IMPAwards)


The Argentine Poster

The Argentine Poster

Well yesterday it was Australia and today we have another poster for an historic epic. This time it’s The Argentine, the second part of Steven Soderbergh Che biopic.

The resemblances and differences between the posters for the two films are interesting. All of them sell the films as being filled with beautiful imagery and lots of actions. Two of the posters of Australia and this one for The Argentine put one of the characters in the center. They all fill the rest of the poster with various exciting images.

As for the differences, the posters for Australia seem to indicate a world that is a little bit surreal and maybe almost magical. The poster for The Argentine is trying to go for a much more real seeming and grittier style. But here is the thing: it’s not so much grittier. The poster is still surprisingly glossy, and although the way the images in the poster are overlaid is quite creative it still feels like a good mainstream poster. Honestly I was expecting something the screamed “ART!” and it’s sort of refreshing to be wrong.

The poster is in Spanish, so we don’t know if the will get similar posters in the US. I look forward to finding out what the domestic campaign will be like, and now I’m wondering how broad an audience they intend to reach with the film.

(Via IMPAwards and RopeOfSilicon)

Catching Up is Hard to Do

Well, since I complained about the lack of originality of the last blood drive poster I guess I should commend them for trying something a little different. Not really different enough to be striking, but I appreciate he effort.

Can you say brooding? Can you say it while constantly looking down? Mister Payne looks like he feels the weight of the world in his shoulders. Or maybe he just has a sore neck.

I wonder if he looks up long enough in order to shoot the bad guys or if he has developed some sort of mirrors in the feet gadget.

Seems to be more clearly going for the funny.

Bold historic epic filled with stunning imagery, heart pumping action and melting hot romance. This is both what these posters transmit and what I’m expecting from the Baz Luhrmann epic. But the imagery is also very close to being over the top in its boldness.

This line between amazing and ridiculous is one Baz is familiar with and has successfully walked in the past. Let’s see if he can make magic happen again.

(Via IMPAwards, Movie City News, The Moving Picture)

This, That and the Other Thing

I kind of thought that the French and other international posters for W. were going to use something a little more provocative, since the subject matter shouldn’t be quite as sensitive and controversial in international markets. But I guess they think the film is provocative enough by itself and are playing it cool with the posters. At least for now.

Cthulhu! With Tori Spelling! Foreboding has never been this appropriate.

I feel like I have to mention that the girls is not actually cut in two. The are also no large knife or chainsaws in sight. I’m starting to think the title might be misleading.

It’s another (here is the first) four in one Star Trek poster (pretty cool concept by the way). So now you can see even more of your favorite characters looking way too young.

(Via Casty the Clown, Slashfilm, Cinematical and IMPAwards)

Three New Mirrors Poster

Mirrors Poster

I would have thought that a supernatural thriller involving mirrors could make for some pretty great weird/creepy posters, but that hasn’t been the case so far for this Kiefer Sutherland starer. We are now four posters in and none of them manages to come up with a catchy and compelling image.

And this is despite the fact the the four posters try different things. We had one poster showing a girl screaming, one poster showing a broken mirror (and ending up reminiscent of certain other poster), one poster playing with the reflection aspect and finally one poster that showcases the family/inside the house aspect of the film and playing with water as a type of mirror. Very different posters.

I think each of the posters is meant for a different country, so it’s not such a big deal that they don’t have a consistent brand identity. But it also shows a certain struggle to come with a good pitch.

(Via IMPAwards, JoBlo and Empire)

Mirrors PosterMirrors Poster

SAW Blood Drive Poster

SAW V Blood Drive Poster

You know, I like the fact that there is a SAW blood drive. From a social good sense it’s a terrific thing.

But I can only see so many posters for sexy nurses and still be interested. We’ve been there. It was interesting. It was fresh. It was exciting. Now all of it is just really old.

The first poster for SAW V still managed to have some life in it. But I get the feeling the rest of the campaign will struggle. SAW IV managed a strong box-office performance, but I think accomplishing something similar this year might turn out to be much harder.