Well yesterday it was Australia and today we have another poster for an historic epic. This time it’s The Argentine, the second part of Steven Soderbergh Che biopic.
The resemblances and differences between the posters for the two films are interesting. All of them sell the films as being filled with beautiful imagery and lots of actions. Two of the posters of Australia and this one for The Argentine put one of the characters in the center. They all fill the rest of the poster with various exciting images.
As for the differences, the posters for Australia seem to indicate a world that is a little bit surreal and maybe almost magical. The poster for The Argentine is trying to go for a much more real seeming and grittier style. But here is the thing: it’s not so much grittier. The poster is still surprisingly glossy, and although the way the images in the poster are overlaid is quite creative it still feels like a good mainstream poster. Honestly I was expecting something the screamed “ART!” and it’s sort of refreshing to be wrong.
The poster is in Spanish, so we don’t know if the will get similar posters in the US. I look forward to finding out what the domestic campaign will be like, and now I’m wondering how broad an audience they intend to reach with the film.