Two films about fantastic stories that come to life? Oh, it’s on. Although since one film has Adam Sandler and the backing of Disney and the other has Brendan Fraser I’m guessing it won’t be much of a fight.
I do think the design in general and the fantastic images in particular of the Inkheart poster are more interesting than those of the Bedtime Stories poster. But Bedtime is more clearly focused on appealing to kids, they are obviously chasing the young kids/families demographic. The target demographic for Inkheart is a bit less clear, but I think they might be trying to reach more teenagers. Unfortunately (or maybe fortunately) I don’t think it will be very successful at that.