I think the time has come for me to opine on the Hotel for Dogs poster campaign. And I have to say, it has been heavy on the dogs, not so much on the hotel part until this last one.
Honestly, the movie is about dogs doing funny things (or at least wearing funny things, which is really the same thing). So they have a bunch of posters of dogs doing funny things. Obvious, but that doesn’t make it any less right. Likewise, the poster for Beverly Hills Chihuahua was probably one of the best posters we had this year in terms of selling the movie to the target audience. It was an easy sell, for sure, but that’s not the fault of the poster designers who made the best of it.
About this poster, the IMP says:
Kind of surprising that they would fashion the poster after the 2001 film Save the Last Dance. (Most recent spoof films seem to try focusing only on things that happened in the last week.)
It does seem surprising at first glance, but thinking about it some more maybe it isn’t. After all, how many dance flicks are there? I mean, this really is scrapping the genre barrel. Maybe they tried to do something referencing recent movies. When they couldn’t come up with enough stuff to fill the poster they typed “dance” in the IMDB search and lo and behold we have a spoof of Save the Last Dance on the poster.
The light on the end of the tunnel of all this is that we must be coming to the end of our current spoof movie cycle, right? I mean, they are spoofing dance flicks. Dance flicks! What’s next? Period Movie? That one will be a barrel of laughs.
Of course, they could get the Wayans, David Zucker, Jason Friedberg and Aaron Seltzer together and make Spoof Flick, a movie spoofing movies spoofing movie genres. And then the universe would collapse into itself.
A Girl Called Trouble from worldwentdown on Vimeo.
There really should be more poster inspired music videos.
If you are interested in learning more about the band go here.
And so one of the more interesting poster campaigns of this year is coming to a close. Honestly, although I still think it’s quite a good campaign, it peaked too soon. That teaser poster was everything I wanted the posters for this film to be: sharp, strong and with a clear and unique visual style. The posters that came after it showed us more of the characters, which seems wise, but could never really get back to that level visually. And the recent addition of oranges and browns to the posters isn’t making me too happy.
Which is not to say that this last poster isn’t good. It is very creative, energetic and has several distinctive elements. But it ultimately lacks a clear message selling the film or a truly recognizable and unique visual style that could propel the movie in to people’s must see list. So, as a marketing instrument I think it is less effective than I would have liked. And although I enjoy looking at it very much, the teaser is what might eventually make its way to my wall one of these days.
(Updated with slightly revised version from Cinematical)
(Via Casty the Clown and MyCityScreams Blog)
Oh funny people, why are you looking so emotional? You should look funny. Come on, make me laugh funny people! Dance for me! Dance an awkward funny dance!
This is an interesting variation of the by now well known Judd Apatow poster design, known by some as the Sears Portrait Studio look. For the first time in a movie directed by Apatow himself we have more than one person in the poster (*Update* As crane points out in comments, not really, but lets pretend I know what I’m talking about.). The image also strikes me as less obviously funny than what we got with Virgin or Knocked Up. In some ways it’s a very touching and emotional image. So touching and emotional that it is kind of over the top. And funny because of that. Sort of. But not by a lot.
Sometimes I look at and it doesn’t look funny at all, just earnest and heartwarming. And sometimes it seems very silly. I imagine this line between silly and feelgood is one the film itself will try to walk. Not surprising, coming from Apatow, but I’m still interested in seeing how he does it this time. Somehow, the task seems slightly harder in this case.
As for the look, I’m sure that it, like all good things, is going to become tired eventually. But this poster makes me think it still has some mileage left.
Also, I’d like the records to show that it did no make the “why is Adam Sandler in the poster? Isn’t it supposed to be funny people?” joke.
(Via Trailer Addict and IMPAwards)
This is a theme in this site, but it really is often much easier to catch the attention by teasing that there is something wonderful just outside our view…
..then it is to actually show this wonderful thing and keep people interested.
I still very much want to see the film though.
Comic Books always struck me as a medium uniquely fit for movie adaptations. After all, they both tell stories through pictures and words.
And if that is true for the transition between comic books and movies it’s even more true for the transition between comic books and movie posters. Giving a good source material (and Watchmen certainly qualifies) it’s easy to create a good poster simply by picking the right image. And we have seen a few good watchmen posters that did something like that. The poster above is a good example.
In the case of Watchmen however we start hitting some trouble once we get into a close-up of the characters. Maybe with time I’ll get used to them, but right now the transition from drawing to live action isn’t quite convincing me. especially in the case of Ozymandias, who looks too young and quite silly. Which could be a big problem.
Maybe I’ll like them better after a while. We’ll see.
(Via here, and here, and this other place, and yet this other place, and yet one more place, and finally this other place. And IMPAwards, of course)