I guess the idea of this poster is to draw attention to the 3D effect but still produce a creepy poster that feels like the poster for a serious horror movie. I like the idea, but I’m not sure the execution works all that well. The 3D aspect is much more muted than it was in the last poster, but when compared to modern horror posters I don’t think this comes out as particularly scary. the poster ends up being neither here nor there.
So, what should they do different to sell this movie? I’m not sure. I really don’t know how you sell a 3D horror movie well. I’m not even sure you can. Is this something people are really interested in? If so, who exactly? And why? I don’t know the answer to any of these questions, and that makes it hard for me to think of a good marketing strategy.
If 3D does indeed become a a normal way of seeing films, and that does seem likely, we will eventually come to a better understanding of how to market these films, and we will probably develop a whole visual vocabulary from which to draw from which is relevant to this day and age. But right now, and for at least the next couple of years, I think we will see a lot of trial and error. Emphasis on the error.