The Streets Will Fight Again

I know that when you find yourself having to design the poster for Street Fighter: The Legend of Chun-Li you have been dealt a very bad hand. But surely the result can be better than this.

The good thing about this poster is that it does show two people fighting, and that is the essence of Street Fighter (an essence that doesn’t exactly make a great movie premise, but never mind that). Of course the titular (and legendary!) Chun-Li isn’t one of those people, but I’m willing to forgive that.

But the bad is overwhelming. The metallic blue on black color scheme is horrid, for starters. And the main design idea of the poster is to fill the silhouette of the fighting men with floating heads that are, in their majority, not recognizable either to movie goers or to Street Fighters fans. Not exactly a winning concept.

Also, the tagline isn’t great, but it isn’t the worst either. However the overall image does nothing to complement it and make its meaning more profound. So it end up being just words that people will be happy to ignore.

Then again I always say that a bad poster for a bad movie can be a blessing, and I just can’t see this being anything but awful.

(Via IMPAwards)

10 thoughts on “The Streets Will Fight Again”

  1. Ditto on the confuision.

    Why wouldn’t you try to sell the sex appeal of Chun Li?
    Why not show her body?
    Who are those heads in the poster? I assume the big one is Chun Li but she nor any of the characters share any qualities with their videogame counterparts.

  2. Oh my god, this is so ugly. It has nothing to do with Street Fighter and apart from the silouhettes (which no one will recognize anyway, since they are messed up with those heads in’em) not even with a fighting movie.

    They could have at least used the Street Fighter Logo to give at least the fans a hint, that this is a movie regarding their favourite game. And why not put Chun Li and her great body (and Kristin Kreuk is quite sexy) on it? Oh my… what a crap.

  3. Seriously, I did not notice the silhouettes until Gus pointed it out. My first impression was that they were some random brush strokes or whatever.

  4. I’ve been playing Street Fighter for about 12 years, and the only head I recognize (besides Chun-Li, but only because I know Kristin Kreuk is playing her) is Vega. His mask is pretty unmistakable. As awful as the original Street Fighter movie was, at least I could recognize who all the characters on the post were supposed to be.

  5. You have some honest ideas here. I done a research on the issue and discovered most peoples will agree with your blog. After that early period, the Beatles evolved considerably over the years.

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