I think it’s hard to argue against the poster campaign for the first Transformers. In hindsight I think it wasn’t all that inspired or original, but it did use the movie’s main assets (GIANT ROBOTS!) very well and got the job done. Maybe it could have been better artistically, but from a marketing perspective it was great.
And the poster campaign for the second movie seems to be following in the footsteps of the original. The teaser shows very little, but enough of it is new to make us take notice and to get people speculating. The giant metal monsters are apparently still very cool. And just as a piece of imagery I even find this more interesting than any of the posters for the first movie.
The poster even managed to spark some internet discussion about the apparent similarity of this to the Decepticons’ original logo. It’s always good to see a poster for a major franchise like this that manages to be engaging to both causal and more hardcore fans.
In a somewhat related note, the guys over at Transformers Live Action Movie Blog have an enhanced version of the image that reveals … well, not all that much. Still worth taking a look though: