I have to grudgingly admit that I like the poster campaign for the new Friday the 13th.
Sure, it is very heavy on nostalgia. Instead of trying to create something new that was specific to this movie they settled for using images and concepts that the earlier films made famous, only more polished and thus DEAD ON THE INSIDE! Which is, now that I think about it, probably quite representative of what the movie will be like.
Still, the Friday films were successful and they did leave behind some very iconic and effective stuff for the marketing of the new film to use. And, since the reboot probably lacks any redeeming features that weren’t simply taken from what came before, this is probably the right way to handle the posters.