“This Spring, even the snow is dead.”
Dead Snow comes, of course, from Norway, where historically snow has played a large role on Nazi Zombie movies. However the above, recently released poster is not the Norwegian original. These are the Norwegian originals:
Quite a striking difference isn’t it? The international poster is gory, but rather typical of the genre. The Norwegian posters choose a much more unusual style and their choices of scenes to depict often skewer a lot of poster conventions for the genre, to the point that I wonder if they are really doing that great a job o selling the movie. Not that I care about that all that much, since as poster art they work beautifully.
The mood of the Norwegians posters also strikes me as much more serious than the mood of the international poster. With the exception of the main poster, which does contain a certain zaniness.
This is Crank:
This is Crank on drugs:
Or, if you prefer, this is the first poster for Crank 2 : High Voltage.
The posters seem to indicate that Crank 2 will be just like the first, but even more exaggerated. I find it hard to believe they can do something that tops the first, but the fact that they are making a sequel with the same characters after that ending proves that they are going to try.
The first Crank had a couple of really nice teaser poster and a so-so final one. Maybe this time we can get a more memorable final poster? And maybe another great teaser that is not a riff on a poster for the first film? No that there is anything wrong of this poster, it’s pretty great, but something different would also be nice.
I think it’s hard to argue against the poster campaign for the first Transformers. In hindsight I think it wasn’t all that inspired or original, but it did use the movie’s main assets (GIANT ROBOTS!) very well and got the job done. Maybe it could have been better artistically, but from a marketing perspective it was great.
And the poster campaign for the second movie seems to be following in the footsteps of the original. The teaser shows very little, but enough of it is new to make us take notice and to get people speculating. The giant metal monsters are apparently still very cool. And just as a piece of imagery I even find this more interesting than any of the posters for the first movie.
The poster even managed to spark some internet discussion about the apparent similarity of this to the Decepticons’ original logo. It’s always good to see a poster for a major franchise like this that manages to be engaging to both causal and more hardcore fans.
In a somewhat related note, the guys over at Transformers Live Action Movie Blog have an enhanced version of the image that reveals … well, not all that much. Still worth taking a look though:
So we went from this…
Hard to see much of a theme, a consistent mood or really anything that would make all these seem like they are for the same movie.
Then again maybe the theme is Tyler Perry. As KamikazeKamel has pointed out before it’s sort of a tradition of Tyler Perry movies to have really interesting teaser posters and then very broad main posters with Madea’s face splashed all over them.
(Via the (Spiffy! Redesigned!) IMPAwards)
I know that when you find yourself having to design the poster for Street Fighter: The Legend of Chun-Li you have been dealt a very bad hand. But surely the result can be better than this.
The good thing about this poster is that it does show two people fighting, and that is the essence of Street Fighter (an essence that doesn’t exactly make a great movie premise, but never mind that). Of course the titular (and legendary!) Chun-Li isn’t one of those people, but I’m willing to forgive that.
But the bad is overwhelming. The metallic blue on black color scheme is horrid, for starters. And the main design idea of the poster is to fill the silhouette of the fighting men with floating heads that are, in their majority, not recognizable either to movie goers or to Street Fighters fans. Not exactly a winning concept.
Also, the tagline isn’t great, but it isn’t the worst either. However the overall image does nothing to complement it and make its meaning more profound. So it end up being just words that people will be happy to ignore.
Then again I always say that a bad poster for a bad movie can be a blessing, and I just can’t see this being anything but awful.
There are a few things about this poster that confuse me.
First, the poster seems to position Land of the Lost as a pretty straight fantasy/adventure. However, both the film and the poster star Will Ferrell, who isn’t exactly known for playing it straight. So, is this a more serious turn for Will? Or is it a more comedic interpretation of the concept?
The second thing is that the poster has a very retro look, both in the contents of the image and in its style. Even the title is reminiscent of the original (and rather old) Land of the Lost. These might mean that the new film embraces it’s roots and updates the original while still maintaining it’s overall feel. But I find it hard to believe they actually went in that direction, especially considering the star.
So basically the poster is telling me this is a reasonably serious fantasy/adventure with a retro look and lots of love for the original, but my prejudices don’t really let me believe that is what the film will actually be. I hope my prejudices are wrong, because that sounds like a movie I might want o watch.
Confusions aside let me just say that I quite like the look of the poster, but the boat and its passengers feel a little out of place. They are both too real and too silly to fit in with the background.