A quick perusal of my posts about the first Transformers informs me the I actually liked its posters much less than I remembered. But there were at least a couple of very good ones. And I was very interested in seeing each and every one of the posters, and was happy to analyze them to death.
The poster campaign for Revenge of the Fallen on the other hand has mostly left me cold. I don’t hate it in any way, but it just failed completely to pick up my interest. The sole exception was the first poster, which was a pretty decent teaser and got me to read a lot about the film, something a hadn’t done up to that point.
A big part of the loss of appeal is that we have now seen the giant robots during one whole film. So seeing a still photo of them doesn’t exactly excite. The pyramid background doesn’t help either. It’s just trying too hard to make the film look like it will have new, exotic and exciting elements. And the pyramids, although awesome, have been exposed to the point where they are no longer immediately impressive by themselves.
In a similar vein there is too much work being put in making the robots look battered up. I guess the idea is to make us believe they have just gone through intense action, but the main effect is to make the poster look uglier and more somber than it needs to be.
As it happens I was watching bits of the first film this weekend. Transformers are cool. The posters are doing a bad job of reminding us of that. And a bad job of making the case for the new things in the sequel.
But then again, not terrible at all. And the movie comes pretty much pre-sold, so probably no harm done.