Let me hit you with a summary:

Two-time Academy Award nominee® (Two Times!) Ethan Hawke plays Edward Dalton, a researcher in the year 2019, in which an unknown plague has transformed the world’s population into vampires. As the human population nears extinction, vampires must capture and farm every remaining human, or find a blood substitute before time runs out. However, a covert group of vampires makes a remarkable discovery, one which has the power to save the human race.

Doesn’t sound that promising, or original, does it? Not that you couldn’t start from that and make a great movie, maybe even one that touches on profound moral questions, but considering history it doesn’t seem all that likely. And that red thing you see above doesn’t exactly make this bad feeling go away, does it? Although I should point out that the movie doesn’t come out until 2010, so this is a very early teaser poster, maybe others will more ably indicate the qualities of the movie.

Vampires strike me as a hard sell these days. Red blood, white fangs, monsters and supernaturally charming figures. Pick and choose a couple (or all) of these elements, mix them together and there you have your poster, trailer or whatever. It hardly ever escapes from those things and after all these decades of vampires it feels kind of stale.

But if you want to be different, what do you do? How do you run from these things and still market vampires? How do you capture the appeal of these creatures but still make it seem fresh? Honestly, I myself don’t know.

2 thoughts on “Vampires!”

  1. I for one have seen the trailer and this film does hold promise. It was kinda cool seeing vampires in a fairly new light. It seems that this film is a mash-up of vampires as SS-Orwellian-Matrix types. The Matrix only in how they farm the humans.
    Also what comes across is the fact that these vampires want to keep their human looks and not become the monstrous ugliness of what they become without human blood to sustain them. Plus it features Willem Dafoe as “the guy with the crossbow”.

    I agree though this advance poster doesn’t really sell what this movie is.

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