I Love You Phillip Morris

The thing that really caught my attention about this poster is the little Cannes logo. It’s sort of jarring to see a film starring Jim Carrey associated with the symbol that screams “art-house” and “indie”. Especially because it otherwise seems like a pretty typical “Jim Carrey making a goofy face” poster. Although one with an unusually high amount of yellow.

And I guess that is the main problem facing the marketing of this movie. It’s a Jim Carrey movie with slightly loftier pretensions that is apparently not quite in the award winning flick level. So, what do you sell? Do you sell Jim Carrey and hope people aren’t mad when they find out how the movie really is? Do you try to sell it like a more offbeat but smart comedy and hope the usual public isn’t turned off by Jim? Do you sell the gay angle and hope against hope that will be enough to get people intrigued (in the film Carrey’s character falls in love with his cellmate, the titular Philip Morris)? Or do you sell this as a fun con man adventure, like Catch Me if You Can?

Every choice has it’s downsides, and obviously a lot depends on how high a gross they hope (or need) from this movie. But I think you have to make a clear choice. What this poster does, putting Carrey’s face front and center but using an offbeat background and a Cannes logo to make it seem different from the typical Carrey fare, is obviously not working.

(Via IMPAwards)

9 thoughts on “I Love You Phillip Morris”

  1. i don’t know. it looks like jim carrey smiling. i don’t think he’s making a face… i think that is his face. look at the ACE VENTURA poster for him making a funny face.

    the poster looks arty (and reminds me of the matt damon image on THE INFORMANT with the weird face and words over the actor). that coupled with the cannes logo should scare away the 1997 jim carrey fans. more importantly, i think people know there are two jim carreys. nobody lined up for NUMBER 23 and complained it wasn’t funny enough. people know.

    that is a lot of yellow-green.

  2. I’m pretty sure this poster is a fake. For one thing this film did not win the Camera d’Or in Cannes. For another, the photoshopping is terrible. Finally if you read the fine print, there are some strange things on there that don’t really look like credits.

  3. I wouldn’t mind the “quirky Jim” angle because he proved in Eternal Sunshine of the Spotless Mind that he could do it. (Other than that, “goofy Jim” puts me off.) I’ve seen some pictures of Jim Carrey and Ewan McGregor in character for the movie and they both look quite different and interesting, so maybe they could have tried to sell the pairing instead of Jim Carrrey alone.

  4. Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

  5. Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

  6. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something informative to read?

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