So, here we have a bunch of poster for the new Twilight movie. First, Werewolves!
And, to finish off, we have … hmmm, more Vampires? With a human or two thrown in there? I think?
Ok, ok, I don’t actually know anything about the series, so I’m not sure what I’m talking about. And honestly, the posters aren’t exactly making me feel like changing that.
There are, to me, a couple of highlights in these. The first is the splashes of red and black in the “Vampires” poster, which help to distract from the overwhelming brown that permeates all the posters. The second is the embrace of the two main characters, which, to me, gives the only spark of emotion to be found in the three images. That aspect works, and I realize that maybe to the fans that is the most important thing.
I think the contrast between the welcoming sign and the dire warning scribbled in red would be more effective if we could actually read the original text. As it is this is just a scary sign. The town in the background does look quite placid, but it’s almost invisible when paired with the strong and attention grabbing foreground.
Still, if you take your time and pay attention to the poster it’s pretty easy to understand the basic concept of the movie: small and peaceful town goes crazy, bringing all kinds of horrors. And even if you don’t pay attention it is still a fairly memorable, clean and direct poster. So not too bad.
I wonder if they intend to incorporate the hazard suits that were so present in the marketing for the original movie in upcoming promotional materials.
I’m not sure if we need a poster of Scrooge flying around in the city, but if we do this one strikes as the better version. Not quite as over the top and zany looking as the last one. Less weird flying objects.
I thought the days seeing the SAW posters find some clever way to work the film’s number into the poster image where over. I guess not.
Honestly, the tradition feels stale. And the way they created the number is clever, but also feels too contrived.
This poster looks lot like the posters we used to see for the earlier SAW films. Which in this case, unfortunately, just reinforces my feeling that the poster campaign has been all over the place, not quite sure whether to break with tradition, twist it slightly of simply follow it.
What could I add that I haven’t said before? Nothing, I guess. But I can’t not post these character posters. That would be a treason of my very palpable excitement at these creatures and at the way they are being presented to us.
The Law Abiding Citizen poster campaign has seen several iterations of the same concept: Gerard Butler and Jamie Foxx’s heads float around some stylish design that tries to make the poster energetic and hip. The design changes but the same problem remains: the posters tell us nothing about the movie or about the relation of these men. In fact, I didn’t realize they were antagonists in the film until I saw the trailer. At first I thought it was some kind of buddy cop flick.
Now, of course posters aren’t necessarily meant to explain the movie. The trailer is much better at doing that anyway. But the poster should serve as a reminder of why that film could be interesting and exciting, perhaps building on the images in the trailer. In this case it doesn’t, unless your reason to be excited about the film is simply Gerard’s and Jamie’s presence.
They could at least be looking at each other with expressions of rage. Some teeth baring would go a long way.
The first few posters for a Christmas Carol were almost completely occupied by Scrooge, as recreated through technology and with the helping face of Jim Carrey. They were also surprisingly dark and mysterious. Some of them really surprisingly dark and mysterious.
Well, the latest (and supposedly final) posters takes care of THAT. Now we have Scrooge flying above a well light city. Atop a candle snuffer. Which is, I must admit, a surprising choice of flying vehicle.
The tone is more jovial, the promise of crazy adventures and hearty laughs is clear. That doesn’t really work as a siren call to my ears, but is probably more appropriate to the target audience for the film, which should be broad and filled with the young ones.
Myself, I’m wondering whether some of that dark magic hinted before can be found in the actual picture. The direction of the campaign has changed, but my mind will remain filled with the promise of the earlier posters.
Which probably serves the marketing team just fine.