I thought the days seeing the SAW posters find some clever way to work the film’s number into the poster image where over. I guess not.
Honestly, the tradition feels stale. And the way they created the number is clever, but also feels too contrived.
This poster looks lot like the posters we used to see for the earlier SAW films. Which in this case, unfortunately, just reinforces my feeling that the poster campaign has been all over the place, not quite sure whether to break with tradition, twist it slightly of simply follow it.