Michael Moore last few movie’s have had some striking, funny and sometimes polemic posters. They always caught your attention and often presented a clever visual linked to the theme of the movie.
All of that only made me more disappointed at this latest one. It tries to be funny, but the joke is terminally lame. Moore doesn’t have his usual mischievous grin, instead having a very earnest serious expression, which isn’t nearly as effective. And the colors and drawings are just dull.
This second poster that surfaced last week has much more style and visual flair. So better in that aspect. But still, where is the fun? Still barely there.
Michael Moore has a brand. He makes a certain type of movie and people go to the cinema to watch that. These posters aren’t really doing a good job of selling that brand and that kind of movie.