So, for context, ‘The Artist’ is a movie about a silent star struggling with the advent of sound, that itself is a black and white silent movie. It was apparently quite the hit in Cannes and will be released in the U.S. in November.
The poster, which is mostly black and white (and silent!) is perfectly evocative of that coolness and glamour we now associate (fairly or not) with the pre-sound period, and clearly marks the film as a high-minded, ‘artistic’ film. It’s not necessarily very evocative of the actual posters that were produced back them, but that doesn’t strike me as very important. This is, after all, a modern film, catering to a modern audience, despite the use of old-fashioned techniques.