A character poster for the director of the movie. That is an … interesting approach. Or depending on who actually pushed for it, an interestingly megalomaniacal approach.
It’s true that Von Trier is probably the main attraction in this movie, at least to the movie obsessed audience (as opposed to the “let’s see what’s playing, oh, a movie with Kirsten Dunst, I liked her in Spider-Man!” audience. And oh boy is this particular audience in for a rough time at the movies) . So, it’s not crazy to shine the spotlight on him. But I have followed the guy’s work for some time now, and up until today I had no idea what he looked like, so I’m not sure how much mileage you get from using his face.
I guess It’s probably an alright idea for a series of posters like this.
Looking at the other character posters, I liked the interplay between the “Enjoy It While It Lasts” and the “Melancholia Is Coming” taglines. Only works if you are seeing several of the posters at the same time, but when you do, it carries some punch.
From the Wikipedia article:
“In the California desert, a tire comes to life and embarks on a killing spree as an audience watches the events unfold through binoculars. The tire kills by vibrating intensely and psycho-kinetically causing people’s heads to explode.”
To be honest, this sounds like one of those concepts that sounds great on paper, but doesn’t really translate into an engaging feature length film. But I could be wrong! And the posters certanly are something.
It’s Tom Cruise… In a hoodie! Edgy! Hip! Kinda wrong seeming for his age!
Honestly, I’m not really getting what the idea was here with the wardrobe choice. Is Tom a wizard and/or a rapper in the new M:I movie? Because that would be interesting.
Young Adult is the name of this movie. It is also a lit genre. And the film has as its main character an author (of young adult books? I don’t know). So, inspired by all that, we get a poster that looks like a book cover. Clever idea, and they really went the extra mile here to make it look like a book, to the point where the poster looked slightly off at first to me, until I figured what was going on.
I do wonder if this looks like a cover for a Young Adult book though. I mean, it looks oddly antiquated to me. The emphasis on being a hard cover, the colors and the scratches are particularly jarring. The actual picture inside the cover reads to me a lot more like something you might see in the cover of an YA book, not so much in the details, but in the overall feel.
I guess that without emphasising the hardcover it’s hard to portray book? Not much difference between the cover of a paperback and a movie poster, really. Well, very different traditions and tropes, but nothing that clearly would scream “This is a BOOK!”
Then again, maybe it all ties in into the themes of the film? Maybe the main character (played by Charlize Theron, by the way, who, in a choice that feels true to book covers, doesn’t actually show her face) is getting older but still trying to act like she is young? And this is represented by the worn out hard cover for a Young Adult book? Could be!
As you can probably notice, I’ve thought quite a bit about this poster in the last few days. And because of that I’m much more aware of the film than I was before. Not that there was ever a chance that I wouldn’t go see the movie in theaters, but anyway, maybe it had the same effect in someone who was a more iffy prospect.