The three international posters released for Star Trek today are very different from each other. First we have this one:
Basically the approach here was to use the big heads floating over landscape design and to put in the landscape two of the most striking images found in the trailer: Kirk on a bike and the still being built Enterprise. The end result? kind of a mess.
The second takes an almost directly inverse approach. None of the actors show up, just a striking, CGI filled image of a famous monument interacting with the film’s world. This too is a well known design choice. We saw similar things for example here. And of course here.
The problem? Except for the title there is nothing in the image that says Star Trek. as a matter of fact I’m not completely sure what is going on in the poster.
And then we have this third poster, which feels like a throwback to earlier Star Trek posters, and even more reminds me of some other 80’s style sci-fi imagery. Only everything is very polished, and looks modern. Those older posters right now seem like a very outdated vision of the future. This, not so much.
I like this poster, even tough when you really think about it the image is more or less your standard big floating heads poster. And it even looks like an Iron Man poster I criticized last year. But it fills me with a sense of nostalgia I hadn’t experienced yet. And I think the poster kind of captures what the movie is going to be all about, for better or for worst.
(Via Kinopoisk and IMPAwards)
One of the complaints I had about the last batch of Terminator posters was that they didn’t use the series iconography well enough. In that point this poster is a big leap forward. The T skull as it exists in this poster is easyly recognizable in a way nothing on the other posters was. It feels like home.
But what is most interesting about this is how it turns that iconography on it’s head (literally!). Seeing that disembodied skull being carried by some lowly human does take some of the bite of the terminator. At the same time it is an impressive and shocking image that puts us in the middle of the war between humans and machines. It sets up this as a different film then the others, one where the terminators are not some invincible monsters we must always flee from, but something that can actually be fought. Sometimes, different is good. Considering the last films, I think people will be excited about some fighting back.
The poster also manages to make a halfway decent job of setting placing the movie’s happening on an apocalyptic future.
I still don’t care for the color scheme, but all things considered this is a big improvement.
And just to echo something that James Ford said on comments, I would like someone to explain to me why Sam Worthington is getting so much space in these posters. In this one his name takes up about as much space as Bale’s. In the last one his character got one third of the poster. Really, considering how unknown Sam is this seems inexplicable.
(Via IGN and IMPAwards)
I liked the previous posters for Terminator: Salvation, including the very cool motion poster. These new character posters are a bit of a disappointment tough. Very usual action posters, with the characters looking busy and loads of stuff flying around, which mostly serves to muddle the image.
The new posters don’t really explore in any effective way the iconography of the series. Yes there is a T-something, but in here he looks like just like a generic killer robot. And the posters also don’t even hint at some of the new, cool stuff the trailers seem to be setting up. The scope of the battle is also not well represented. Everything is really generic, which is no good for a series that has such a powerful history.
And as discussed before, I’m not a big fan of brown. At all.
So, this film is actually coming out? This year even? After all this time? I can hardly believe it. And yet, we have posters, so it must be true.
And what do the posters tell us about the movie? Mostly that it will be bloody. Very bloody. Very, very bloody. So bloody in fact that I’m wondering if Quentin is quite over his grindhouse obsession.
The posters also sort of make a reference to “spaghetti westerns” with the tagline. Which jibes with Quentin’s past statements about the nature of the film.
As for the posters taken by themselves, they are way too clean and sharp for my tastes. I think it makes them look uncomfortably similar to posters for some modern slicked out and dull horror remake.
Sometimes a little dirt or a little grain makes all the difference between something soulless and something that feels real and works like a punch to the stomach. There is no need to go for full blown grindhouse cheapo, of course, just to add a little bit of imperfection.
And yet, despite that problem I still kind of like them. The touch of having the title scribbled on the third poster is very nice, for example. And there are several other good ideas on the posters.
They could have easily received a better execution tough.
Can I just point out that this poster for The International has two URLs? One scribbled in the middle and another one in the bottom. That is so confusing! To which one am I supposed to go?
What seems to have happened here is that they took the original poster and decided to reuse it to promote their new spiffy web site. Since they weren’t changing anything else, they kept the old url at the bottom.
Ok, perhaps not the most important thing ever, but still a little weird, right? Right?
In other news, the poster seems to suffer from a bit of Bournitis.
Yo Clive, Damon has been walking around holding a gun for years now. Find your own shtick.
Ok, so perhaps not the most cunning comparison ever, but when you put these two things together you certainly have enough content for a post, right? Right?
Well, that looks … painful, mostly.
This is apparently the final poster for Crank 2, which is a little disappointing because I was hoping for a few more cool teasers. I mean, we got this one, which was fine. But not only is it based on a poster for the original, it isn’t even based on the best poster from the original.
As for the final poster itself, I guess it’s alright. It does bring the subtitle to life. And it is much better than the generic Statham looking tough poster we get so often.
But in the end the thing I find myself remembering most about this poster is the tagline, which is never a good sign, even when the tagline is as good as this one.
Seeing this poster you might find yourself remembering this other poster:
Those claws, they sure are useful. They can represent a three if you’re advertising the third X-Men film, or they can represent a W if you are advertising the first Wolverine movie. Is there anything they can’t do?
Well, I guess it would be hard to make a D. Hmmm.
I’m a little torn about this poster. On one hand it is hard not to think back to the last X-Men poster when seeing those claws. On the other hand having the claws on top of Wolverine’s face makes for a dark and angry poster, which somewhat limits it’s appeal. I think X-Men had a broader than expected appeal due to the large and varied cast of characters, which included several women. This film might find replicating that appeal hard.
On the third hand, this is Wolverine, so what are you gonna do? Show a romantic poster of Logan smiling and holding tight some girl as they take a stroll down the park?