Now this is what I’m talking about. This poster sets Bangkok Dangerous as a kick ass action film in a way we have rarely seen. I mean look at Cage, reaching for the gun he keeps on his shoulder with one hand and using his magic right hand to reach through his jacket. Or something. Not too sure what is going in there.
Also take a good look at the bullet holes at the right corner of the poster that show, much to our surprise, that Nic is behind some sort of bullet proof glass. Ha, those bad guys don’t know what is coming. They can’t reach him, but he will have no trouble using his amazing hand to reach their necks on the other side.
The only problem is that it seems like there is a big fire brewing in his side of the glass. That might be dangerous. Hell, it might even be Bangkok Dangerous.
I find it hard to believe that Beverly Hills Chihuahua isn’t going to be crap. I mean, look at the plot outline: “While on vacation in Mexico, Chloe, a ritzy Beverly Hills chihuahua, finds herself lost and in need of assistance in order to get back home.” And even more damning is the fact that this is directed by Raja Gosnell, of Scooby Doo infamy.
But I would be lying if I said I didn’t get a kick out of the poster. It’s so wonderfully odd. The faux Aztec architecture. The Indiana Jones style title treatment. The unnecessary phonetic transcription. The sense of great adventure.
And all those damn chihuahuas.
From a marketing standpoint, I’m sure this will go over gangbusters with the intended audience. If you at all likely to find the premise interesting how can you not find the poster adorable? And it’s not a image you are likely to forget soon.
This strikes me as being close to the perfect poster for this particular film.