This poster fills me with questions. Like, are they really making a sequel to Madagascar? Did anybody like that enough for a sequel to be warranted? Hasn’t Pixar taught us that you don’t need to make a sequel for every middle of the road animation hit you have?
Many questions also abound about the poster. Foremost among them is “Are they really using a two to stand for to in the title?” and “Could they have come up with an uglier background? Do they actually think that is such a great catchphrase that they have to splatter it multiple times over the image?”.
Very uninspired poster, for what I fear might be a very uninspired movie. I simply having all the characters from you animation standing around is normal in animation posters, but even the first Madagascar still managed to create much more dynamic and interesting to look at images with this concept.
These new Russian posters for Wall-E sure up the cuteness factor remarkably. Now, my man Wall-E was always one adorable fellow, but in the beginning there was a certain edge to him. After all, he was all alone in a planet and that kind of thing can make even the sweetest people snap?
But now in these new poster he has companionship, and it has obviously washed away any dark side and made him irredeemably soft.
And I’m loving it.
Honestly, there was something very especial about the first posters and trailers, about the loneliness and quietness in them. These new posters have lost that, but they have gained a broader, more obvious appeal without tarnishing that first impression. They are a nice addition to the campaign, and right now I want nothing but the best for this movie.
And now may I watch the film already, please?
(From Filmz.ru, via the Casty the Clown)
Casty kindly reminds me that I forgot the poster below.
This poster isn’t very different from the very first teaser for Kung Fu Panda. It just adds the character of the master and places a mean looking tiger in the background.
And that is actually quite fine. I think they hit pretty much all the points they needed to hit with the first poster, so why try to come with something really different? The addition of other characters makes the poster seem more like a final poster, which is a very slight improvement, but the general visual brand remains intact, as it should.
Yeasterday IESB had three other posters which showcase more characters. I don’t think they are quite as good, but they do keep many of the same aspects seen in the poster above. Cute animals fighting Kung Fu. A vaguely Asian setting. And the Panda front and center. Perhaps not consistent with the visuals, but quite consistent in the approach.
(Thanks to Casty the Clown for the Korean Version)
It’s just odd to think that there is a Star Wars movie coming to theaters this year. Star Wars movies are supposed to be huge deals. Events that everyone talks about and discusses for ages. They are not supposed to be some weird hybrid TV show/movie/marketing ploy thing
And Star Wars posters? They are supposed to be epic Drew Struzan affairs that take your breath away as you stand there starring at all the amazing things that will happen in the movie.
Sure, the second trilogy made both of these points much less true then they used to be. But still, this feels like a brutal step down. It simply feels wrong. Not up to the standards. Weird.
So basically, I’m just not feeling it.
Ok, both these international posters are based on this original, released a few months back, but add a little local spice.
First up, France shows us that it is indeed the land of love, by adding a a heart shaped constellation and a tag line that uses “L’Amour.” There are other words in there also. Although I don’t know what they mean, they are all in French so they probably say things about love, romance and croissants.
Then we have the Vietnamese poster. As it turns out the Vietnamese are a depressed people, so the whole poster has a blue tinge, making us focus more on the deep and total loneliness of the main character. Downer, dude.
Honestly now, these are small differences and I seriously doubt that we can say anything of substance based on them. I do think that the original was more perfect. The French version is a little too sugary and the blueness of the Vietnamese version make no sense to me, the original colors were really beautiful. But they are all still good.
(Via reader Casty the Clown and BadTaste.it)
(click for a large version)
Yes, it’s in Russian. But outside of that it’s exactly like the poster that is being displayed in ShoWest, so it will do for now.
Let’s start with the obvious. Dinosaurs? Didn’t the first film happen in an age when dinosaurs where already extinct? Is there some type of time traveling involved in this third outing? Or do they just find a bunch of dinosaurs frozen somewhere?
But whatever crazy explanation they come up with, the people at FOX/Blue Sky seem to have decided that Ice Age 3 will have Dinosaurs. And apparently they are planning to use them a lot in the selling of the film. Ice Age … with
The poster certainly seems to be following that strategy, and doing a good job of it. We have our beloved cast of characters from the previous films, but they are looking mighty afraid and are squashed against a corner because of the huge T-Rex head. It’s funny, it gets the point across and it looks great. A fine poster.
Now, the Ice Age series has had some seriously great posters, some of them quite a bit better than the films themselves, I would argue. This is not really at the top of the heap, but it does keep with the tradition of excellence.
Horton Hears a Who has been getting a lot of posters. And I mean a LOT. IMPAwards is on the case and have all the (many) latest.
Honestly, quite a few of the posters feel redundant, so I’m not sure what is going on here. Problems deciding how to exactly sell the film? Just an attempt to grab more attention by constantly releasing new posters? Slightly different version for different markets? I just don’t know.
But I do want to highlight the main difference between the new and the old character posters: each new poster has some text revealing something about the character.
I find this kind of technique, which we also saw recently in the posters for Forbidden Kingdom, although with much smaller print, interesting, especially when used in posters for films that aren’t sequels and that don’t feature very well known characters. The text allows us to know more about the character and to form a better mental image of what he/she/it might be like, which in turns helps to form some sort of emotional attachment to them.
Of course text, as useful as it is sometime, is always a poor alternative to conveying the same thing with images. This strikes me as especially true when the movie is aimed at kids, so I’m not endorsing this approach full-heartedly. But there is only so much you can put in any given image without making it confusing, so this is an interesting work around, and in the case of Forbidden Kingdom I felt that it added noticeably to the effectiveness of the posters.
Anyway, check out more of the character posters below. And now can we go back to talking about Wall-E?