Oh look! Isn’t that adorable? Don’t you just want to hug it and kiss it and love it forever?
That was a Tiny Toon reference by the way. Don’t worry, I wasn’t expecting anybody to get it.
Anyway, I actually think this poster is too adorable and cute, to be honest. Look at all the round surfaces! At all the shiny blue colors! At Wall-E waving! Now contrast this to the previous poster which was basically just our very much not round pal all by himself looking a little sad, or at least wistful. That was a great poster. This new poster, I don’t know, it’s like they made it for kids or something. It will definitely not play well with the more serious art-house crowd.
On a somewhat more serious note, I’m starting to see how they might actually get a broad audience to go see this. The sheer appeal of “It’s Pixar” was always going to be enough to get a decent number of butts on the seats, but the previous materials just seemed too gloomy to really make this the type of smash hit we are used to get from Pixar. But here we start to see what the world looks like beyond Wall-E’s initial little lonely corner, and this brings a lot more warmth than we had seen before.
It’s still very different from what we are used to seeing from U.S. animation, even from the Pixar films. But it feels more like a huge blockbuster now.
Man, I can’t wait to see this. And yet, I dread it because it couldn’t possibly be as good as I’m hoping.
I can’t say I was too interested in last year’s Arthur and the Minimoys, Luc Bessons’s foray into animation. Not that I dislike animation in general, but that one just seemed like an overly light, not very original exemplar of the genre. Add to that some very so-so reviews and I ended up staying far away.
But even I can appreciate this teaser poster for the follow-up, Arthur and the Vengeance of Maltazard. I imagine that the character portrayed is Maltazard, who seems, from the synopsis, like the main villain for the story. The poster is appropriately dark and ominous, considering it is a character poster for a bad guy.
I think this is a great poster for a second film in an ongoing series, especially one that seemed so light and upbeat in the first time around. It sets up the idea that in this second movie there will be new, dark things to face, possibly things much more dangerous than the ones faced in the first film. So, it both shows that the story will continue and that there some sort of evolution from the type of story we saw in the first movie, thus justifying the existence of this follow-up and giving reasons for seeing it. And it does all that by introducing a new and cool looking character.
I still probably won’t see this, but this poster managed to pick my interest more than anything I ever saw for the first movie.
(From AlloCine, Found Via Twitch)
These posters for Horton Hears a Who are in many ways typical of animated movies. Cuddly adorable characters standing against a background made of a bright color.
The character posters are quite sparse, with a very small title treatment and with the character themselves often not occupying that much space in the poster. But I think they work quite well, in great part because the characters are so interesting to look at. They are filled with nifty visual details and have amusing expressions. The sparseness gives the posters a more unique visual identity and helps to maintain the focus on the characters. And like Chris says, their design clearly associates them with what we came to expect Dr. Seuss’ characters to look like.
I do think they overdid it in the the ensemble poster tough. I like staring in a sea of orange as much as the next guy, but it’s not a great way of selling the movie. And the details that made the characters pop out in the other posters end up getting lost when you have a bunch of small versions of them close together.
Still a good effort overall tough.
(Via Worst Previews)
I’m stunned at how much emotion the little robot can convey. Unlike the very anthropomorphic characters of Robots, Wall-E looks a lot like a realistic robot. And yet, it is full of expression, even in a still image like this. And I think this combination is at the center of why the character seems so interesting to me.
This poster doesn’t add much to the one we had before, but it does advance the job of getting the public acquainted with the main character. And I’m happy to say that I’m looking forward to this movie more than ever.
(Via Movie Patron Blog)
It’s a movie about a panda that knows kung-fu, so we have an image of a panda in a kung-fu position. Brilliant!
Well, ok, maybe not brilliant, but the right choice anyway. And the concept is well executed. The Panda is expressive and kind of funny, the background places the film in a foreign location, which is interesting, and the whole thing looks good.
And I must admit, the tagline (Prepare for Awesomeness) makes me smile. And it fits with the panda’s expression.
So yeah, I like it.
You know, when I saw the “ball hits bee” scene in the trailer for Bee Movie I didn’t find it funny. Seeing what amounts to a still of that same scene doesn’t make it any funnier. And since we are talking about unfunny things, that tagline? Honey just got funny? Yeah, not doing it for me either.
Selling a computer animated movie has gotten a lot harder in the last couple of years. There are a lot of players in this space now, so the novelty has worn off. And most movies that weren’t counting on an already powerful brand (Shrek, Pixar) have had middling results.
I’m not seeing much in Bee Movie to make it stand out from the crowd of animated movies with cute (are bees cute?) talking animals. The one thing it has is Seinfeld, and they have been very creative in trying to use him in the campaign. But this being an animated movie there isn’t much the poster can do beyond putting his name in there. And that ain’t much.
Man, I really, really love this teaser poster for Wall-E. So beautiful and so clearly filled with emotion. It immediately makes me love the little robot. And at the same time, I feel a little sad for him. he looks so lonely in there, looking at the empty sky.
Pixar is obviously trying to do something different with Wall-E, and it shows in everything they have released so far. Take the example of this poster: it is much less colorful than what we came to expect from posters for animation directed at children. It is also a lot less “busy” than usual. There really isn’t much happening, and most of the poster is filled with the sky.
All of these is quite a gamble, marketing wise. But that is one gamble I’m happy they are taking. I hope that the movie is great, and that they succeed in selling it, because that kind of success can only mean good things for the movies that will follow.
(Via Upcoming Pixar)