This poster is basically Will Ferrell and Jon Heder wearing flamboyant spandex suits and doing a silly pose. Which I guess is a pretty good description of what the movie is all about.
The poster goes the “take them seriously” route. It doesn’t itself make fun of the characters, what they do or their seriousness. That job is left for us in the audience. I think that is a good way to go, considering the film’s narrow premise.
Blades of Glory opens this Friday.
The good part: No white background! Instead we get a brown kitchen background. Which I honestly believe to be a step up.
The bad part: Catherine Zeta-Jones look awfully chirpy for someone who recently lost her sister, unexpectedly has to take care of her niece and is forced to accept working with Aaron Eckhart by her boss.
See, the movie, which is a remake of the German Mostly Martha, is about an uptight chef who has her life turned upside down. Eventually she will loosen up and fall in love with the Eckhart character, but that is towards the end of the movie. This poster makes the relationship between the two characters seem easy going and fun, which is a bad misrepresentation of the film’s premise.
As a matter of fact, just having this two characters in equal footing and alone in the poster is already a misrepresentation. The main character is the Zeta-Jones one, by far. And the aforementioned niece is just as important to the story as the Aaron Eckhart character, if not more. The poster makes this look like a typical romantic comedy set in a kitchen, and it’s not, or at least it is not supposed to be.
The promotion for this movie is giving me a bad vibe. It make the film seem like a watered down version of the original, and the original was itself pretty light. Not good.
Related: the No Reservations trailer.
Oh, I love this poster, so so beautiful.
We get the usual characters interacting stuff. Which is important. It let’s us see that Adam Sandler and Don Cheadle are in it, and that their relationship is central to the movie. But the characters are unusually small and most of the poster is taken by the background.
And what brilliant background it is. Although it doesn’t resort to using any clear landmarks, it is obviously meant to evoke New York City, which is relevant since the movie deals with the aftermath of a loss occurred in 9/11. The city, and the tragedy, loom over the characters. It’s in the background, and doesn’t call attention to itself, but it is undeniably there. Subtle, touching and effective.
And the use of color (or lack of color) is also great. Not only it looks good, but it also portrays the sadness that the characters must be dealing with, while still pointing to the possibility of happier times. There is light (and color) in the end of the tunnel, so to speak.
I can only hope the movie is as subtle, appropriate and touching.