This poster gives an impressive amount of prime space to the man-made web shooter. I understand that this is one of the differences between this reboot and the not-so-old movies, but, ahmmm, I think there are, like, three people in the whole world who care.
Outside of this little detail, I’m really not sure what the point of this particular poster is. What is the big visual thing we are supposed to take from it? What about it is supposed to excite us? What does it add to the rest of the poster campaign? Are we supposed to be in awe of the spider symbol that is formed by the street lights? Because, although I like that idea in theory, I actually failed to notice it the first few times I was looking at this poster. And I was looking closely.
And here is another one.
The whole poster campaign so far has a dark and brooding feel that kind of reminds me of the last few Batman movies. Just two problems with that.
First, the execution doesn’t come close to being as good as what we saw for Batman. This is how you make your hero’s symbol appear in the city. Nobody is missing that one. The imagery in the Spider-Man campaign has been surprisingly dull. The city in particular is just looks incredibly uninteresting and generic.
Second, Spider-Man is not Batman! Yes, many people love Batman. Yes, many people love Spider-Man. Yes, many people love both of them! But for different reasons. Each character has it’s own strong points, and I’m getting the feeling that this marketing campaign just doesn’t know what the ones for Spider-Man are. I really hope the actual movie is much better in this aspect.
Well, it’s really by the book. All of our heroes against a city in de midst of being destructed. Iron-Man front and center. No one wearing masks. Gets the point across, but doesn’t show much in terms of style. And certainly doesn’t take any risk at all with the material.
Probably will do the job of serving as a reminder that the film is coming. Doesn’t add any excitement beyond what was there already.
So, if your question was “Will The Dark Knight Rises have some awesome posters?” the answer turns out to be yes, very much so.
It must be fun designing posters for this movie. You get a bunch of iconic symbols and characters to work with. It’s the third outing in this particular series, so everybody pretty much knows the gist and you don’t need explain much to them. And the poster campaign will probably have many, many posters, which allows a little more risk taking in each of them.
Now, that doesn’t mean coming up with some great posters is easy. Coming up with great posters is never easy. But it does make it at least possible.
Last week I, very lightly, mocked the repetition of some design decisions in the posters for the X-Men series. Well, Today France totally shut me up.
Different characters in every poster! Well, one or two different characters in every poster, but still…
I have to admit that, as far as selling the movie goes, this is probably a decent design. But the decision to use several small variations still amuses me.
The Finnish would like you to know it’s X-MEN Origins: Wolverine
At least this time they don’t seem to be walking.
Seeing this poster you might find yourself remembering this other poster:
Those claws, they sure are useful. They can represent a three if you’re advertising the third X-Men film, or they can represent a W if you are advertising the first Wolverine movie. Is there anything they can’t do?
Well, I guess it would be hard to make a D. Hmmm.
I’m a little torn about this poster. On one hand it is hard not to think back to the last X-Men poster when seeing those claws. On the other hand having the claws on top of Wolverine’s face makes for a dark and angry poster, which somewhat limits it’s appeal. I think X-Men had a broader than expected appeal due to the large and varied cast of characters, which included several women. This film might find replicating that appeal hard.
On the third hand, this is Wolverine, so what are you gonna do? Show a romantic poster of Logan smiling and holding tight some girl as they take a stroll down the park?
The Watchmen poster campaign has mostly kept a coherent visual style and used well the fascinating characters. This poster gets all of those characters together and keeps the same visual style, so I guess I can’t complain about it too much. Still, it’s sort of a dull ending for a campaign that had a great source material (composed of still images even) and that did manage to produce a couple of terrific posters.
The main problem is that is a uninspiring, run-of-the-mill “team” design for a movie whose top selling point is stunning and one of a kind visuals. The creativity and energy that is expected to be seen in the actual movie is missing, even if some of the elements of it (the background and the character designs) are there. And that is just too bad.
(Via Yahoo! Movies and IMPAwards)