And so one of the more interesting poster campaigns of this year is coming to a close. Honestly, although I still think it’s quite a good campaign, it peaked too soon. That teaser poster was everything I wanted the posters for this film to be: sharp, strong and with a clear and unique visual style. The posters that came after it showed us more of the characters, which seems wise, but could never really get back to that level visually. And the recent addition of oranges and browns to the posters isn’t making me too happy.
Which is not to say that this last poster isn’t good. It is very creative, energetic and has several distinctive elements. But it ultimately lacks a clear message selling the film or a truly recognizable and unique visual style that could propel the movie in to people’s must see list. So, as a marketing instrument I think it is less effective than I would have liked. And although I enjoy looking at it very much, the teaser is what might eventually make its way to my wall one of these days.
(Updated with slightly revised version from Cinematical)
(Via Casty the Clown and MyCityScreams Blog)
Comic Books always struck me as a medium uniquely fit for movie adaptations. After all, they both tell stories through pictures and words.
And if that is true for the transition between comic books and movies it’s even more true for the transition between comic books and movie posters. Giving a good source material (and Watchmen certainly qualifies) it’s easy to create a good poster simply by picking the right image. And we have seen a few good watchmen posters that did something like that. The poster above is a good example.
In the case of Watchmen however we start hitting some trouble once we get into a close-up of the characters. Maybe with time I’ll get used to them, but right now the transition from drawing to live action isn’t quite convincing me. especially in the case of Ozymandias, who looks too young and quite silly. Which could be a big problem.
Maybe I’ll like them better after a while. We’ll see.
(Via here, and here, and this other place, and yet this other place, and yet one more place, and finally this other place. And IMPAwards, of course)
Lenticular posters are those 3D/moving things you sometimes see on you local cineplex. As you can imagine it’s not very easy to tell exactly the effect one of those will have in real life from a picture on the internet. For example, I quite liked this poster when I first saw it, but I was muuuuuch more impressed when I saw the actual thing.
So, I’m imagining this lenticular Punisher poster will look quite cool. In the real thing the guns are mounted on the outside of the lightbox, which should make for an even more striking effect. But honestly, it’s hard to tell just how good (or bad) it is just from this image.
So, if you spot the actual poster let me know what you thought of it. And if I see it I’ll update the post.
And now, via UGO, we get to the big boys in these two posters, that, as you’ll probably quickly notice, show the same scene from the perspective of our villain and then from the perspective of our hero. Nice concept, impressive images.
I like that a few visuals elements and ideas from previous posters made into this latest ones. The letters, for example, are similar to the letters for this other poster (which I still think is the best of the bunch). The idea of associating a tag line with each character that seem like the something character is saying is something that we have also seen before.
Honestly, these are not my favorite The Spirit posters. But I do like them and have to congratulate the people behind the posters for keeping the quality high throughout the campaign.
(Thanks to MyCityScreams for the heads up)
The Spirit has one the most interesting poster campiagns of this year, and they apparently plan on keeping it interesting. The latest gambit is is a parternership with nine art schools for the creation of nine student-designed campaigns, which will, I assume, include posters. The first poster resulting from this partnership can be seen above, and it come from the students at the The Art Institute of California – San Diego.
It’s a cool concept, although the style clashes a bit with the general style being used in the film’s advertisement and with the design of the title. But that’s the good thing about all these posters and campaigns: you can afford to have some oddballs and to try some different approaches.
I wonder if we will be seeing more of this type of thing.
In unrelated non-news I’m reminded of the poster for Hello, Dolly featuring Richard Amsel’s work, which he created as a student and which won a national competition.
The students coming up with campaigns for The Spirit are excused if they can’t come up with something quite as great as this.
Let me make a confession: I used to be a Dragonball fan. Really, really liked the show. And back on those old days I used to drool at the thought of a Dragonball movie.
But the years have passed, my tastes have changed and boy is this looking like a bad idea now. Looking being the important word. The movie, from all I have seen, simple looks wrong. It seems like they are trying to be somewhat faithful to the comic/animation, but I think that particular look just doesn’t work when translated to film. They needed to change things quite radically.
Many recent comic book movies have understood that what works on a drawing (moving or otherwise) doesn’t always work on a live action movie. So the X-Men all use the same black uniform and Batman uses dark suit that actually looks like a decent armor. When transitioning these characters to the movies the choice was made to make things a little less colorful and more real. The resulting movies weren’t great just because of that, of course, but it helped.
Maybe I’m wrong about how the film looks. I would love for that to be the case. But this poster isn’t giving me any new hope.
And even if the look worked on film, Just Chatwin as Goku is just all kinds of wrong.
As for the poster itself, it’s pretty fine. It’s early and they don’t want to show too much. So they go with the iconic character, but only show him from the back. Add some other gripping visual element (the dragonball) and a recognizable scenery (the middle of nowhere) and you have yourself a nice little teaser poster. Original? Hardly, but it works.
Or it would, if had some decent graphic elements to work with.
(Via DbTheMovie, thanks to Ines for pointing it out to me)
The Dark Knight is coming our way in less than three weeks, so expect to see at the most 21 more posters for it.
But this one is good, and it’s also, I’m glad to say, very different from all the other recent posters.
(Thanks to Casty for passing the poster along)