The Law Abiding Citizen poster campaign has seen several iterations of the same concept: Gerard Butler and Jamie Foxx’s heads float around some stylish design that tries to make the poster energetic and hip. The design changes but the same problem remains: the posters tell us nothing about the movie or about the relation of these men. In fact, I didn’t realize they were antagonists in the film until I saw the trailer. At first I thought it was some kind of buddy cop flick.
Now, of course posters aren’t necessarily meant to explain the movie. The trailer is much better at doing that anyway. But the poster should serve as a reminder of why that film could be interesting and exciting, perhaps building on the images in the trailer. In this case it doesn’t, unless your reason to be excited about the film is simply Gerard’s and Jamie’s presence.
They could at least be looking at each other with expressions of rage. Some teeth baring would go a long way.
No, no, no, no, no, no. This is exactly the wrong direction! I said MORE text over their faces, not less!
Consider me displeased.
Well, I’m myself think Jamie Foxx and Gerard Butler are a little overexposed these days. Apparently the designer here thought the same and decided to cover as much of their faces as he could with the title, and the tagline.
Which is all fine and good, but the idea could be taken further. Put some critic’s quotes in there, long ones! The name of the director, all the movies these people have been in, and, of course, “Oscar Winner” on Foxx’s. With that you could easily make it so we didn’t have to see even a bit of these guys faces.
Sure, that would probably draw the ire of whoever is paying these guys lots of money so they can sell the movie using them. But it would also conquer my undying slight appreciation.
And talking about weird, here is Madea as Dustin Hoffman in Straw Dogs.
And this is why I’m still excited about new posters for Tyler Perry’s movies. They might not always be great (sometime they stink in fact), they might not always be original, but at least there a sense of trying to do something special.
The poster works pretty well if you don’t see the Straw Dogs reference. In that case it’s a strong and emotion-laden image. A strong and emotion-laden image starring Madea, just in case you didn’t realize this film is part of the Madea franchise.
If you do get the reference, on he other hand, well, still a strong image but, like I said, kind of weird.
Sang-hyun (played by top Korean star Song Kang-ho, of The Host) is a priest who cherishes life; so much so, that he selflessly volunteers for a secret vaccine development project meant to eradicate a deadly virus. But the virus takes the priest, and a blood transfusion is urgently ordered up for him. The blood he receives is infected, so Sang-hyun lives – but now exists as a vampire. Struggling with his newfound carnal desire for blood, Sang-hyun’s faith is further strained when a childhood friend’s wife, Tae-ju (Kim Ok-vin), comes to him asking for his help in escaping her life. Sang-hyun soon plunges into a world of sensual pleasures, finding himself on intimate terms with the Seven Deadly Sins.
If this wasn’t directed by Park Chan-wook I would have no interest. But it is! So at the least it should be gory, weird and unique.
Both of the posters we see here hide the gore, but still keep the weird. Obviously, the domestic version is significantly tamer, although not exactly tame. It is also feels a little more balanced and less awkward. Whether this is a plus or a minus when it comes to the promotion of this film is hard to say, obviously they are trying to make something that stands out while still maintaining a certain veneer of restraint and seriousness. Tough balance to obtain.
Interesting that they decided to do away with some of the cleavage, isn’t it? Didn’t strike me as all that raunchy, considering the kind of stuff we see nowadays. But I guess they felt it detracted from the overall tone of the poster. Or something like that.
One is a venerable bad boy still struggling with the acceptance he has received from the establishment. The other is a washed up TV star trying to matter again. They both like to stand alone in the posters for their films looking towards some place outside the image.
Don’t miss their meeting in .. Public Enemies for One Week!
One of the very best things about this Valkyrie poster was that it resisted the temptation of splashing a huge picture of Tom Cruise’s face all over itself. Well, no such restraint in Asia apparently as these Japanese and Korean posters show.
Honestly, the restraint in the American version probably had a lot to do with Cruise’s fading star. Having his huge face on a poster might just not be such a turn on to audiences anymore. Meanwhile, as far as I know the guy is still very popular in Asia, or at least in Japan, so we get big heads. Logical, in a way. But it makes for much less appealing posters.
It is interesting though that the Japanese poster shows nothing but Cruise, not even on the borders. If it wasn’t for the eye patch this could be a poster for pretty much any Cruise movie ever.
(Thanks to Casty the Clown for sending these over)