Well yesterday it was Australia and today we have another poster for an historic epic. This time it’s The Argentine, the second part of Steven Soderbergh Che biopic.
The resemblances and differences between the posters for the two films are interesting. All of them sell the films as being filled with beautiful imagery and lots of actions. Two of the posters of Australia and this one for The Argentine put one of the characters in the center. They all fill the rest of the poster with various exciting images.
As for the differences, the posters for Australia seem to indicate a world that is a little bit surreal and maybe almost magical. The poster for The Argentine is trying to go for a much more real seeming and grittier style. But here is the thing: it’s not so much grittier. The poster is still surprisingly glossy, and although the way the images in the poster are overlaid is quite creative it still feels like a good mainstream poster. Honestly I was expecting something the screamed “ART!” and it’s sort of refreshing to be wrong.
The poster is in Spanish, so we don’t know if the will get similar posters in the US. I look forward to finding out what the domestic campaign will be like, and now I’m wondering how broad an audience they intend to reach with the film.
(Via IMPAwards and RopeOfSilicon)
Well, since I complained about the lack of originality of the last blood drive poster I guess I should commend them for trying something a little different. Not really different enough to be striking, but I appreciate he effort.
Can you say brooding? Can you say it while constantly looking down? Mister Payne looks like he feels the weight of the world in his shoulders. Or maybe he just has a sore neck.
I wonder if he looks up long enough in order to shoot the bad guys or if he has developed some sort of mirrors in the feet gadget.
Seems to be more clearly going for the funny.
Bold historic epic filled with stunning imagery, heart pumping action and melting hot romance. This is both what these posters transmit and what I’m expecting from the Baz Luhrmann epic. But the imagery is also very close to being over the top in its boldness.
This line between amazing and ridiculous is one Baz is familiar with and has successfully walked in the past. Let’s see if he can make magic happen again.
(Via IMPAwards, Movie City News, The Moving Picture)
I kind of thought that the French and other international posters for W. were going to use something a little more provocative, since the subject matter shouldn’t be quite as sensitive and controversial in international markets. But I guess they think the film is provocative enough by itself and are playing it cool with the posters. At least for now.
Cthulhu! With Tori Spelling! Foreboding has never been this appropriate.
I feel like I have to mention that the girls is not actually cut in two. The are also no large knife or chainsaws in sight. I’m starting to think the title might be misleading.
It’s another (here is the first) four in one Star Trek poster (pretty cool concept by the way). So now you can see even more of your favorite characters looking way too young.
(Via Casty the Clown, Slashfilm, Cinematical and IMPAwards)
I have to admit I’m somewhat fascinated by this movie. On paper it sounds like a terrible, terrible idea. But there is a certain weirdness about it that makes me think it might not be good movie, but still just might be an interesting movie watching experience.
Also interesting is the choice of image for the poster. It both works as a shot at W. (or, if you are feeling more charitable, as a deconstruction of his public image) and fits well with being a teaser poster. Get ready can both mean get ready for the film and get ready for playing a president.
Of course, this is not an image that is exactly gonna assuage the fear of the people who think this will be a one-sided hit job. But it is also not a big enough or fresh enough slam to get the people who have a problem with Bush’s presidency excited. It sits at an uneasy middle that seems like it won’t be very satisfying for anybody. Much like the film, actually.
And then again, there is some fascinating weirdness in there, making me curious. Much like the film.
I might be wrong, but I think this is the first non-character Blindness poster to focus exclusively on Jullianne Moore, who plays the only person not affected by the blindness epidemic. Before that we had posters that focused on the general concept or that gave space to the all-star cast.
The focus on the character played by Moore can also be seen on the tagline: “In a World Gone Blind, What if You Were the Only Person Who Cold See?”. So the poster asks us to envision ourselves as her, the only seeing person in the in the middle of the blind. This is a slight change of focus from the sell we had before, which asked us to imagine what would happen if the world was affected by an epidemic of blindness. It’s a more specific, more personal and I think a little more effective focus.
Visually the poster maintains the same style we saw in the last few posters, which I appreciate. But the image of Moore’s face with all the hands around strikes me as more powerful emotionally and more memorable than what we had in the past posters. So overall I think this is a step up for the campaign. Not necessarily a huge step, but a step nevertheless.
Ok, I think the idea behind this poster is pretty clear. We have Sam Jackson as a cop, looking very menacing. That look is contrasted with the background which shows a quiet suburb at sundown. What we are supposed to get is that beneath the seemly peacefulness of the surroundings is Jackson’s character, ready to disrupt the good times by going psycho. Or maybe, if the film is feeling subversive, his brutality and violence is what maintain the appearance of security and peace. The fact that is sundown probably is meant to refer to the transition between the safe day and the dangerous night when Sam lets his dark side loose.
But I get all that because I know that this is supposed to be a serious and dark movie. When I saw the poster my first thought was buddy action/comedy cop movie. When I noticed Jackson was alone I dropped the buddy, but my general impression was still action/comedy, with perhaps an unusual dose of kickassery.
I think my problem with the poster is that Jackson just doesn’t come across as that menacing. Perhaps that’s because I have become used too him playing characters that are supposed to be scary in less than serious movies, so I don’t take him as seriously anymore. But I still think he can seem more dangerous than this.
And the background also seems way too comforting. Plenty of images and posters have been composed with the idea of making seemly safe suburbs look uncomfortably dangerous, so the idea of danger bubbling under the peaceful exterior is not new and it can be pulled off. But I just don’t think it works here.
Which is all too bad, because the underlying idea could make for a cool poster.
Here is why this poster worked for me: it actually got me to look the film up. And it did this through two things. First, the color scheme and drawing style caught my eye and made me pay attention. Then the simple BELIEVE, together with the url (willhenrybeleive.com), intrigued me. The sentiment is strong, believe, and it’s expressed clearly and boldly. And it’s also cryptic. Believe in what exactly? Why do we want him to believe?
And so I spent some time learning more about the film. Pretty decent outcome for a teaser poster.
Of course, it doesn’t really work as a final poster. It’s just not the kind of thing that will be convincing to people standing around in the theater lobby trying to decide what to see. But even in that sense, it still seems better than the first poster.
As a couple of readers already pointed out (thanks Jeenyus and Nagle), I obviously missed that this poster is a riff on some by now very familiar Obama posters designed by Shepard Fairey. Not sure how that slipped my mind. In fact I imagine the resemblance is part of why the poster caught my attention in the first place.
Obviously, this makes the poster a tad bit less original. And I tend too feel a bit squeamish about political images being appropriated by marketing departments, especially when it happens so close to the actual facts.
But it is a bold move in some ways. And if anything probably makes the poster more memorable.