I think Peter nails it: these posters look like glossy magazine covers. Quite serious and somber glossy magazine covers in fact. Which strikes me as pretty odd, considering this is an epic adventure through an enchanted land. I’m sort of getting the adventure part, but the enchanted land and the epic escape me. Lots of beefcake though.
And doesn’t the Disney logo feel out of place in this image?
A Jake Gyllenhaal staring prince of Persia always struck me as a hard sell, and I have been curious about how they would try to market it. I definitely didn’t expect to see this, a poster that emphasizes so much Jake as very brooding rendition of the prince.
Maybe the idea here is that this type of image, and this depiction of the character, will be attractive to women? And once they convinced women to go see it guys should be an easy sell with some well placed fights and effects on the trailers? That is my best bet at this point, but I wouldn’t be surprised to be wrong. Like I said, kind of an odd choice.
I complained that in the last batch of posters the characters in G.I. Joe all looked the same. Well, in this poster a much better job is done of distinguishing the bad guys from the good guys. The good guys are surrounded by blue flames and background. The bad guys are surrounded by red flames and background. I think. I mean, that is the tradition, right? Though hey all look like bad guys too me.
Considering that the character design in this movie is apparently very dull I wish they had gone with some action posters, showcasing some interesting backgrounds and battle sequences. But no, all the posters are squarely focused on the characters. Not sure that was a great choice.
This poster for A Christmas Carol hits just the perfect balance between seeming like a hundred posters you have seen before and still having enough fresh elements to appear modern. Which is exactly as it should be.
Obviously you can’t have a poster that makes the film seem like something straight from the 80’s. And yet a big part of Christmas is that warm feeling of tradition, so you want to hit that as hard as you can, especially in something that is a new version of a many times retold story.
And on that note, here are some other Christmas Carol posters. The one for the Muppets has to be my favorite (artwork by Drew Struzan!).
(Via IMPAwards, Movieposter.com, MovieGoods)
Poor Donald Faison, not only has Mos Def suddenly become a bigger star than him, the guy also stole his arms!
Tough luck, but are you going to do, right Donald?
(Via Black Voices and IMPAwards)
Half-Blood prince is going to be the sixth Potter movie. So it’s no surprise that by now they have a marketing formula they think works and is not worth straying from. For the posters this means lots of character posters showing the characters either looking distressed or looking ready to fight back. Apparently it also means a blue tinge. And every once in a while it means a tagline that says very little about the story but makes the whole thing sound big and scary.
Complaining about this is like complaining that a Big Mac still tastes the same as ever. While it works they won’t change it, at least no meaningfully. And for many of the fans the familiarity is a big part of the appeal.
(Via MSN Movies, Yahoo! Movies and IMPAwards)
The Watchmen poster campaign has mostly kept a coherent visual style and used well the fascinating characters. This poster gets all of those characters together and keeps the same visual style, so I guess I can’t complain about it too much. Still, it’s sort of a dull ending for a campaign that had a great source material (composed of still images even) and that did manage to produce a couple of terrific posters.
The main problem is that is a uninspiring, run-of-the-mill “team” design for a movie whose top selling point is stunning and one of a kind visuals. The creativity and energy that is expected to be seen in the actual movie is missing, even if some of the elements of it (the background and the character designs) are there. And that is just too bad.
(Via Yahoo! Movies and IMPAwards)
There are a few things about this poster that confuse me.
First, the poster seems to position Land of the Lost as a pretty straight fantasy/adventure. However, both the film and the poster star Will Ferrell, who isn’t exactly known for playing it straight. So, is this a more serious turn for Will? Or is it a more comedic interpretation of the concept?
The second thing is that the poster has a very retro look, both in the contents of the image and in its style. Even the title is reminiscent of the original (and rather old) Land of the Lost. These might mean that the new film embraces it’s roots and updates the original while still maintaining it’s overall feel. But I find it hard to believe they actually went in that direction, especially considering the star.
So basically the poster is telling me this is a reasonably serious fantasy/adventure with a retro look and lots of love for the original, but my prejudices don’t really let me believe that is what the film will actually be. I hope my prejudices are wrong, because that sounds like a movie I might want o watch.
Confusions aside let me just say that I quite like the look of the poster, but the boat and its passengers feel a little out of place. They are both too real and too silly to fit in with the background.