The problem with using a tagline like “There are worse things than dying” is that some smartass (like me) is bound to respond with “Yeah, like watching this movie”.
Besides that, the rest of the poster doesn’t do much to make this look interesting, does it? Basically what you can tell from it is that the movie will be some sort o terror story about a woman being terrorized by something, and that the setting will probably be somewhere cold. Very generic so far.
And the poster doesn’t even look that good. The whole white-black-blue color scheme is not very interesting, at least not as it is used here.
The movie opens in April, so I’m guessing this will be the final poster. Well, maybe the trailer is great?
I never liked the idea of making 28 Weeks Later. 28 Days Later was a small independent film directed by the very talented Danny Boyle, who is probably better known for having directed Trainspotting. The film was different, smart and it felt like the work of someone who was exited to tell that story. And because of all that the film was very successful.
The sequel, which is not directed by Boyle, feels like an attempt to squeeze some more money out of that success. The original film did not call for a sequel. And if they just wanted to make a zombie movie that could have easily done one without making it a sequel of sorts to Boyle’s original.
All that said, I do love the poster. Sure, the guy in the anti-contamination suit is an iconic image and it is easy to use it in a poster in order to add some excitement and sense of dread. But what can I say? It works, and it is done very well here. The predominant use of red, the beaten down look of the poster, the big WARNING in the top. It all adds to a sense of a hell on earth, everything goes atmosphere. It makes the movie seem scary and exciting. And for the first time I’m thinking that maybe, just maybe, this is a movie I might want to see.
And even if I don’t see the movie, I’ll probably want the poster.
Oh, look! It’s a ventriloquist dummy! And there is a creepy finger making the “shush” sign in front of him! Scary!
Honestly, this strikes me as neither creepy enough to appeal to old time horror fans, nor disgusting enough to appeal to the SAW and Hostel crowd. It also doesn’t tell us much interesting about what to expect from the movie. Sure, we know there is going to be a dummy, probably killing people. But that is not enticing enough.
Compare with the original SAW poster:
When I first looked at this poster I immediately knew someone was going to get his leg cut off. Added with a little plot information I soon deduced someone would cut their own leg off. And honestly, that’s what got me into the theater. Call me sick if you want to, but I’m in the general demographic that Dead Silence is aiming for.
One last thing. In the top part of the poster we see the line “From the Writers and Director and Producers of SAW”. That is not a little clumsy, that’s really clumsy. Surely they could have written “From the creative force behind SAW” or “From the makers of SAW”, or something like that. People who care that this movie has the same director and producer and writer as SAW probably already read about it in the Internet.