Well, the hot streak of motion posters had to end eventually. So after several motion posters that seemed to understand how to use the liberty of the new media we get this, basically the same thing as the final poster but with some motion thrown in, almost as an after thought. Not exactly awe-inpiring.
The SAW nurses were always sexy, but in a very doll, almost fake way. An aspect which the latest poster apparently decided to embrace completely.
These blood drive posters have that warm feeling of tradition by now, but they are probably irrelevant to the marketing. Hopefully they actually do some good by getting people to participate on the drive. But as far as selling the film goes? Not much relevance either way.
Which is not to say I don’t enjoy them. Like I said, they now have the warm feeling of tradition. A messed up, bloody and somewhat kinky tradition. But tradition is tradition!
I know it will suck. Know it! But the claws, the shirt and the face are all such memorable parts of my young adulthood that I can’t help but to feel some goosebumps.
Which is why it pays to do lame remakes on the cheap. The young ones want to experience something that was big before their time. And some older people, me included, just can’t help themselves. Some of us are forever going to the movies we know we shouldn’t waste our time on, always with that sliver of hope that this time we will get to kick the football.
I mentioned when I was talking about the motion poster that Jigsaw has been more and more present in the posters for the latest SAW movies. This poster reminds me that this is only part of the trend. The marketing in general for the latest films strikes me as having a strong self referential bend. Thus they might be pretty good at getting the “faithful” interested, but do little to convince someone like me, who has left the series long ago, or someone who never saw the films that there is something worth looking into here.
Not sure that is a bad idea. This series has long been established in the public’s mind, and trying to change the people’s already deeply held perceptions of it might very well be a fool’s game. Or at least economically unproductive.
On another note, the general look of this poster seems to follow the much darker look adopted by the series in the final poster for the last film.
I guess it’s only natural that we now have a motion poster for a SAW movie. Creative and memorable (not to mention bloody) posters have been a trademark of the series, but as the years and movies went by it became harder and harder to create yet more posters that maintained the level of quality of the series and didn’t just feel like the same old. So it makes sense to embrace the motion poster concept in order to have some more freedom to try to come up with something new.
And it’s a pretty good motion poster, although I wouldn’t say it’s clearly better than the average motion poster. Then again the average motion poster has been pretty good, probably due to the fact that not every movie feels compelled to create one.
The complete lack of blood, or even of any hint of it, is perhaps a little surprising. A little. The series’ posters seem to have been trending towards a sell more oriented around Jigsaw (or around the idea of him) over the last few movies. This is another step in that direction. And I have to say, I don’t mind the change.
This poster for Zombieland has an abundance of land, but a clear lack of Zombies.
I mean, it does a pretty good job of setting a carnival ride feel, of setting the worldwide scope of the threat and it’s a nice teaser image to boot. But it still feels more like Disasterland or Fireland. It needs some dead walking bodies ASAP!
Also of interest, prominent use of the Twitter page instead of an url to the official film page. Trend? Fad? Neither?
(Via Bloody Disgusting)
The first poster for Jennifer’s body suffered from a certain lack of originality. Still, it was a crisp display of the sex + danger = fun equation.
Well, here we have the second poster and, although it works well on the sex front, the danger is almost totally gone. In its place we have some humor. Which makes sense, since from what I’ve read the movie is as much a comedy as it is a horror movie.
But boy, do I miss the fear. It seems too far gone, especially when you consider that the trailers still showcase that aspect of the movie prominently. And the particular comedy in this poster strikes me as hitting the wrong tone for the movie. Too broad, not clever enough. Considering the people involved I don’t think that is the kind of thing we will find in the film itself. The tagline, for example, closely resembles a line we see in the trailer, but robs it of all of its charm.
Than again maybe they don’t want to sell the film itself.
(Via ShockTillYouDrop and IMPAwards)