(See the continue reading link for the poster, because having it load on the front page was way too distracting)
This “motion poster” was pretty effective when I saw it the first time. Caught me by surprise, grabbed my attention, and made me feel pretty disgusted. Pretty decent combo for a horror movie. And obviously moving posters are a pretty good medium for jump scares.
That said, after seeing it loop a couple of time it became a lot less effective. Ultimately the creepy, weird, static poster was more haunting and was able to occupy my mind for much longer.
This is the second motion poster we have seen in a short amount of time. I expect we will see many more. Whether this is a passing fad or a new part of the marketing arsenal remains to be seen.
Continue reading Disgusting in Motion
Well, this is about the most boring, most literal poster they could have cooked up for this movie. A scary house on a hill. Yeah, we had never seen anything like that before.
Now, compare it to the grindhouse goodness of the original:
Now, I didn’t actually expect them to go with something like this. This kind of poster only works in a certain context and it wouldn’t be successful in selling the movie to a broad swath of the current generation of moviegoers.
But I think this illustrates the problem not just with poster but with the whole remake. They took a film that is a cult classic largely for being so extreme, in that typical grindhouse fashion, and took that extreme side away without adding anything in its place. The result is looking to me like it will be largely irrelevant. The poster certainly is.
I have to grudgingly admit that I like the poster campaign for the new Friday the 13th.
Sure, it is very heavy on nostalgia. Instead of trying to create something new that was specific to this movie they settled for using images and concepts that the earlier films made famous, only more polished and thus DEAD ON THE INSIDE! Which is, now that I think about it, probably quite representative of what the movie will be like.
Still, the Friday films were successful and they did leave behind some very iconic and effective stuff for the marketing of the new film to use. And, since the reboot probably lacks any redeeming features that weren’t simply taken from what came before, this is probably the right way to handle the posters.
“This Spring, even the snow is dead.”
Dead Snow comes, of course, from Norway, where historically snow has played a large role on Nazi Zombie movies. However the above, recently released poster is not the Norwegian original. These are the Norwegian originals:
Quite a striking difference isn’t it? The international poster is gory, but rather typical of the genre. The Norwegian posters choose a much more unusual style and their choices of scenes to depict often skewer a lot of poster conventions for the genre, to the point that I wonder if they are really doing that great a job o selling the movie. Not that I care about that all that much, since as poster art they work beautifully.
The mood of the Norwegians posters also strikes me as much more serious than the mood of the international poster. With the exception of the main poster, which does contain a certain zaniness.
100 Illustrated Horror Film Posters: Part 1, and Part 2. Some truly stunning, every one of them worth at least a quick look.
I’m especially fond of this type of poster. When I was young they fascinated me and got my imagination going like few other things. As I got older and got to see the actual films I discovered that my imagination was a lot more entertaining and scary than the real thing. But the posters are still magic to me.
And here is a quick reminder that the whole 3D horror film thing is hardly new.
I guess the idea of this poster is to draw attention to the 3D effect but still produce a creepy poster that feels like the poster for a serious horror movie. I like the idea, but I’m not sure the execution works all that well. The 3D aspect is much more muted than it was in the last poster, but when compared to modern horror posters I don’t think this comes out as particularly scary. the poster ends up being neither here nor there.
So, what should they do different to sell this movie? I’m not sure. I really don’t know how you sell a 3D horror movie well. I’m not even sure you can. Is this something people are really interested in? If so, who exactly? And why? I don’t know the answer to any of these questions, and that makes it hard for me to think of a good marketing strategy.
If 3D does indeed become a a normal way of seeing films, and that does seem likely, we will eventually come to a better understanding of how to market these films, and we will probably develop a whole visual vocabulary from which to draw from which is relevant to this day and age. But right now, and for at least the next couple of years, I think we will see a lot of trial and error. Emphasis on the error.
Ok, am I going crazy? Are we suddenly back in the 80’s? I mean, a poster for a 3D horror movie featuring the killer’s weapon bursting through the screen? Really?
Sure, the production values are now much better. But the cheese is still equally (or even more) strong.
Not that I’m not tickled by it, but I have no taste.
(Via UGO and IMPAwards)