Category Archives: Opening This Weekend

Opening This Weekend: I Think I Love My Wife

I Think I Love My Wife Poster

I don’t think this is a bad movie poster. It does portray the basic facts of the movie: it is about a man torn between his wife and a hot other woman, and it has Chris Rock. And the white background is very classic.

Of course, it’s not very inspired. It’s the kind of poster that pretty much anybody could make and there are thousands of others that are just like it. It sells the basic elements of the movie but doesn’t itself add anything. So, it’s not very good either.

Oh, and the tag line? “In Marriage No One Can hear You Scream”? So very wrong. Too clever by half.

Opening This Weekend: Premonition

Premonition (2007) Poster

Some people really liked this poster and thought it was very clever. I guess it is clever, but it is also so damn bland. And the design is only somewhat related to the theme of the movie.

Also, if your movie’s main draw is the fact that it stars Sandra Bullock, sell Sandra Bullock!

I guess the lesson is that a clever idea doesn’t necessarily make for an effective poster.

Opening This Weekend: Dead Silence

Dead Silence Poster

Oh, look! It’s a ventriloquist dummy! And there is a creepy finger making the “shush” sign in front of him! Scary!

Honestly, this strikes me as neither creepy enough to appeal to old time horror fans, nor disgusting enough to appeal to the SAW and Hostel crowd. It also doesn’t tell us much interesting about what to expect from the movie. Sure, we know there is going to be a dummy, probably killing people. But that is not enticing enough.

Compare with the original SAW poster:

SAW poster

When I first looked at this poster I immediately knew someone was going to get his leg cut off. Added with a little plot information I soon deduced someone would cut their own leg off. And honestly, that’s what got me into the theater. Call me sick if you want to, but I’m in the general demographic that Dead Silence is aiming for.

One last thing. In the top part of the poster we see the line “From the Writers and Director and Producers of SAW”. That is not a little clumsy, that’s really clumsy. Surely they could have written “From the creative force behind SAW” or “From the makers of SAW”, or something like that. People who care that this movie has the same director and producer and writer as SAW probably already read about it in the Internet.