Category Archives: Thriller

The International Poster

Can I just point out that this poster for The International has two URLs? One scribbled in the middle and another one in the bottom. That is so confusing! To which one am I supposed to go?

What seems to have happened here is that they took the original poster and decided to reuse it to promote their new spiffy web site. Since they weren’t changing anything else, they kept the old url at the bottom.

Ok, perhaps not the most important thing ever, but still a little weird, right? Right?

In other news, the poster seems to suffer from a bit of Bournitis.

Yo Clive, Damon has been walking around holding a gun for years now. Find your own shtick.

Ok, so perhaps not the most cunning comparison ever, but when you put these two things together you certainly have enough content for a post, right? Right?

(Via IMPAwards)

Separeted at Birth: Mirror, Mirror on the Ground Edition


Separating the poster in two and using the bottom half for a reflection that reveals another version of the character seems to be a popular design choice these days. Outside of these two posters we also had the poster for The Life Before Her Eyes, which went in a similar route.

Of course, in the case of the posters above what is striking isn’t just the similar concept, which is actually a bit different since the one for Flashback uses the reflection to showcase the younger version of the character while the one for Leaves just shows a different version of the same person, but also the general visual resemblance.

I think that the poster for Leaves is the better one, mostly because it has less fat allowing the focus to fall squarely in the main concept. Secondarily, I prefer the strong green, strong black and white color scheme better than a like the similar but bluer scheme of Flashback, and making the poster work with either side up is a neat idea.

*Update*

Is it turns out in Leaves of Grass Ed plays twins, so it’s not really two versions of the same character. But still, same diff, right? Right?

(Via IMPAwards)

Another Blindness Poster

Blindness Poster

I might be wrong, but I think this is the first non-character Blindness poster to focus exclusively on Jullianne Moore, who plays the only person not affected by the blindness epidemic. Before that we had posters that focused on the general concept or that gave space to the all-star cast.

The focus on the character played by Moore can also be seen on the tagline: “In a World Gone Blind, What if You Were the Only Person Who Cold See?”. So the poster asks us to envision ourselves as her, the only seeing person in the in the middle of the blind. This is a slight change of focus from the sell we had before, which asked us to imagine what would happen if the world was affected by an epidemic of blindness. It’s a more specific, more personal and I think a little more effective focus.

Visually the poster maintains the same style we saw in the last few posters, which I appreciate. But the image of Moore’s face with all the hands around strikes me as more powerful emotionally and more memorable than what we had in the past posters. So overall I think this is a step up for the campaign. Not necessarily a huge step, but a step nevertheless.

(Via IMPAwards)

Lakeview Terrace Poster

Lakeview Terrace Poster

Ok, I think the idea behind this poster is pretty clear. We have Sam Jackson as a cop, looking very menacing. That look is contrasted with the background which shows a quiet suburb at sundown. What we are supposed to get is that beneath the seemly peacefulness of the surroundings is Jackson’s character, ready to disrupt the good times by going psycho. Or maybe, if the film is feeling subversive, his brutality and violence is what maintain the appearance of security and peace. The fact that is sundown probably is meant to refer to the transition between the safe day and the dangerous night when Sam lets his dark side loose.

But I get all that because I know that this is supposed to be a serious and dark movie. When I saw the poster my first thought was buddy action/comedy cop movie. When I noticed Jackson was alone I dropped the buddy, but my general impression was still action/comedy, with perhaps an unusual dose of kickassery.

I think my problem with the poster is that Jackson just doesn’t come across as that menacing. Perhaps that’s because I have become used too him playing characters that are supposed to be scary in less than serious movies, so I don’t take him as seriously anymore. But I still think he can seem more dangerous than this.

And the background also seems way too comforting. Plenty of images and posters have been composed with the idea of making seemly safe suburbs look uncomfortably dangerous, so the idea of danger bubbling under the peaceful exterior is not new and it can be pulled off. But I just don’t think it works here.

Which is all too bad, because the underlying idea could make for a cool poster.

(Via Cinematical)

It’s Happening in Mexico

The Happening Poster - Mexico

I’m starting to think that the people behind the marketing for The Happening want me to think about I Am Legend.

As you might remember I Am Legend had several posters depicting cities around the world destroyed by the implacable virus. Pretty nice posters if you ask me. Well, know we have three posters for The Happening depicting different cities in Mexico that were apparently devastated by “The Happening”.

Now, I don’t know if this is something that is being done only in Mexico, or if it’s a strategy they will use in other countries, but it sure is reminiscent of what they did for IAL.

Of course, despite being cool they are not quite as well executed. In special the use of the very same abandoned cars in the three posters makes for an odd effect when you see them together.

Then again maybe they are not intend to ever be in the same place in real life?

(Via Slashfilm)

The Happening Poster - MexicoThe Happening Poster - Mexico

It's Happening in Mexico

The Happening Poster - Mexico

I’m starting to think that the people behind the marketing for The Happening want me to think about I Am Legend.

As you might remember I Am Legend had several posters depicting cities around the world destroyed by the implacable virus. Pretty nice posters if you ask me. Well, know we have three posters for The Happening depicting different cities in Mexico that were apparently devastated by “The Happening”.

Now, I don’t know if this is something that is being done only in Mexico, or if it’s a strategy they will use in other countries, but it sure is reminiscent of what they did for IAL.

Of course, despite being cool they are not quite as well executed. In special the use of the very same abandoned cars in the three posters makes for an odd effect when you see them together.

Then again maybe they are not intend to ever be in the same place in real life?

(Via Slashfilm)

The Happening Poster - MexicoThe Happening Poster - Mexico