First, it was disgusting creature from outer space against disgusting creature from outer space in Alien Vs. Predator.
Then, it was foreign action star against foreign action star in WAR.
But now come the most exciting match up of them all. It’s brit versus brit in Sleuth.
Come see them drink tea and complain about the weather. In theaters everywhere October 12.
When I was talking about the poster for Reservation Road I mentioned the popularity of the strips poster design, where the poster is divided in strips and each strip has one or two of the main characters. I think I will cal this variation “dirty strips”. It’s like the normal strips poster, but with RAGGED EDGES! Which makes it all so much more radical.
All snark aside, I actually like what they are doing here. Not only the ragged edges, but also the use of some very busy backgrounds and the coloring. There is a lot to look at and I think that overall the image makes the movie seem exciting, stylish and action packed. In other words it makes the movie seem thrilling.
But I totally understand Chris from Movie Marketing Madness whose reaction to the poster was “Seriously – Stop it with the stripes.”
We meet again, Mr. hazard suit man.
Some of you might remember seeing this poster for 28 Weeks Later earlier this year.
I liked the 28 weeks Later poster. The one for Right At Your Door not so much. Although the latter does manage to convey that basic premise of the movie (a dirty bomb goes off in Los Angeles) it lacks the style of the former. The new poster is too slick, too clean, and because of that I think it doesn’t get across the sense of mayhem and danger as well.
From what I have read about Right At Your Door a good deal of the film takes place inside the house of the protagonist, where he seals himself. There he has to face the fear, the lack of information and the isolation. This is one of the elements that distinguishes this movie from the run of the mill disaster pic, and it would have been interesting if the poster had tried to show some of that. Or to show something else that made the film look more unique.
As it is now I think this is a decent, but very uninspired poster.
Oh, I really like this poster. Such a distinctive image, it immediately stands out. And the use of this tagline together with the out of focus image of George Clooney is very, very clever, and it give us a good feel for what the film is going to be like and the general themes it will approach. This is an example of big letters done right: short sentence, easy to read and related to the rest of the image.
And I love that they managed to use the face of the star in a creative way. More of that, please!
Andrew over at Movie Patron blog says this reminds him of a book cover. Me too, although in the book the red letters would probably contain the title. Now, not all good book covers would make for a good poster. But I think this design would work in both mediums. Which makes it even more interesting.
(click for a large version)
You know, I understand the urge to add the image strip towards the bottom of the poster with the faces of Viggo Mortensen and Naomi Watts. After all, if you are paying good money for two somewhat known actors you might as well plaster their faces all over the marketing materials, right? But I think in this case the strip ends up breaking what is an otherwise excellent poster design.
I like pretty much everything else. The dark color scheme with a few dashes of red is a classic, and it still works. The heavily tattooed hands make for an interesting and memorable centerpiece image. The tagline is intriguing and the poster adequately highlights that this is a David Cronenberg movie. Simple, but striking. However, the strip doesn’t really fit with those elements. Also, this kind of strip with the faces of the main characters has become so common in the art for thrillers that it ends up robing the poster from some of its uniqueness.
So, it could have been better, very easily. I still sort of like the poster tough.
(click for a larger version)
I mostly agree with Chris form Movie Marketing Madness on this one. The poster clearly places The Kingdom as an action film centered around Jamie Foxx, with Jennifer Garner as a secondary draw. Conversely it downplays the more political aspects of the movie and the rest of the cast. I have no idea if that is and accurate representation of the actual movie, but it seems like an effective way of selling it.
And yes, in this particular case I think the having the picture occupy only half of the poster, with the other half occupied mostly by the title and a dark background, works very well. It gives a the poster a nice distinctive look.
Well, this is certainly much better than the last Invasion poster. At least it isn’t ugly and it does manages to transmits some sense of danger, both with Nicole Kidman’s expression and with what looks a lot like a zombie horde in the background, partially covered by the light.
Still, it isn’t an awe inspiring poster. Considering how awful the last poster was, and considering that they seem to be having some trouble getting people interested in this film, I really wish they had gone with something a little bolder.
But it’s not bad.